The Near Memo

What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1

June 5, 2026·33 min
Episode Description from the Publisher

Send us Fan Mail The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic impacts of Google I/O and Google Marketing Live. The panel maps out exactly how Google plans to transform its core search application into a fully transaction-based ecosystem that handles everything from discovering local venues to completing checkouts natively inside t...

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