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The My Wife Quit Her Job Podcast With Steve Chou: Daily Summaries Delivered
by Steve Chou
A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.
Latest Episodes
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- 1 weeks ago41 min
648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going “okay, now where are the customers?” We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without spending a dime on ads, just by building a community for a year before she ever mentioned her product. Enjoy the episode! What You’ll Learn Skip the shotgun launch. How to build buzz first How to even know what to sell online Launch with a […] The post 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) appeared first on MyWifeQuitHerJob.com.
- 2 weeks ago46 min
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can’t describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they still run Meta ads at a 4-5x ROAS while refusing to use AI for anything creative. If you’ve ever worried your product is too weird, too niche, or too hard to explain to sell online, this one is for you. Enjoy the episode! What You’ll […] The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.
- 3 weeks ago41 min
646: How We’re Using Claude Code To Get Back 30 Hours A Week
In this episode, Toni and I dig into Claude Code, the tool that’s saving us dozens of hours a week and completely changing how we run our businesses. We share our real practical experiences with the tool, what we’re both using it for and how it can save time with your business and personal life as well. Enjoy the episode! What You’ll Learn How we offloaded the boring stuff to Claude Code (and got hours back) The exact workflows we automated first Lessons learned (aka what we’d do differently) Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that […] The post 646: How We’re Using Claude Code To Get Back 30 Hours A Week appeared first on MyWifeQuitHerJob.com.
- 4 weeks ago45 min
645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard. We get into the stuff every store owner is quietly wondering about, where the smart money’s moving, what’s working, what’s quietly falling apart, and a few things that genuinely surprised us. Enjoy the episode! What You’ll Learn Trends Top Sellers Are Betting On Biggest Growth Hurdles They Face Tactics Driving Scale Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference […] The post 645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian appeared first on MyWifeQuitHerJob.com.
- Jun 24, 202647 min
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. Enjoy the episode! What You’ll Learn How To Kickstart TikTok Shop With A $5k Playbook Building A Hungry Affiliate Squad That Actually Sells Scaling Profits With Simple Tracking And Incentives Sponsors SellersSummit.com – The […] The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.
- Jun 18, 202641 min
643: We’re Ditching WordPress After 12 Years. Here’s Why
In this episode, we’re diving into a debate that’s coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we’ve changed our minds for most situations. You’ll also hear us get into the real state of blogging in 2026, what’s actually still working, and why where your content lives matters more than ever for tracking, ads, and AI search. Enjoy the episode! What You’ll Learn Why WordPress Stopped Fitting Our Needs The Tools And […] The post 643: We’re Ditching WordPress After 12 Years. Here’s Why appeared first on MyWifeQuitHerJob.com.
- Jun 8, 202642 min
642: Why Everything You Know About Ecommerce Is About To Break
In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It’s a weird time in e-commerce right now and we’re just trying to figure it out together. What You’ll Learn New Tech Is Rewriting How Customers Discover And Buy Stuff How The Old Gatekeepers Are Losing Their Grip […] The post 642: Why Everything You Know About Ecommerce Is About To Break appeared first on MyWifeQuitHerJob.com.
- Jun 4, 202653 min
641: The Reddit Strategy That Gets AI to Recommend Your Brand
In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you’ve ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy! What You’ll Learn Find The Right Niche Subreddits Post Helpful, Signal-boosting Content Encourage Genuine Engagement To Train Recommenders Sponsors SellersSummit.com – The […] The post 641: The Reddit Strategy That Gets AI to Recommend Your Brand appeared first on MyWifeQuitHerJob.com.
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About The My Wife Quit Her Job Podcast With Steve Chou
A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.
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