Episode 107: Why Great Songs Go Unheard (And How AI Can Help Them Find Their Audience)

A song can be great and still miss its audience, simply because nobody knows where to place it. That problem sits at the heart of my conversation with Zotz - the strategist, music executive, and CEO of Rocketship Music, a new platform built to help artists understand exactly where their track fits before they spend money promoting it. We talk about the practical reality of modern music marketing for independent artists: choosing a “single”, defining genre and mood, writing targeting, a...