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by Eddie Garrison
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game. Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow. From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
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AI is changing how customers discover businesses, research products, and choose service providers. Instead of clicking through search results, more people are turning to tools like ChatGPT, Gemini, and Perplexity to find answers and recommendations. So how can your business create content that AI systems can understand, trust, and potentially cite? In this episode, we break down seven practical strategies for creating AI-citable content that supports both traditional SEO and AI-powered search...
For years, SEO has been about one thing: getting your website to rank higher on Google. But search is changing, and the brands winning visibility are thinking far beyond rankings. In this episode, we explore why SEO is evolving from optimizing individual web pages to building a brand that can be discovered, understood, trusted, and recommended across the entire search ecosystem. From Google and traditional search to AI tools, reviews, social platforms, podcasts, and third-party websites, your...
Everyone is talking about AI, but most organizations are approaching AI adoption backward. They’re buying tools, giving employees access, and hoping transformation follows. It doesn’t. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down a practical six-step AI adoption framework designed to help executives move beyond experimentation and turn AI into a real business advantage. You’ll learn how to: • Start with business problems instead of AI technology • Identify the ar...
Podcast DescriptionEveryone is talking about AI, but most businesses are making the same costly mistakes. In this episode, Eddie Garrison breaks down the biggest AI adoption mistakes organizations are making today and explains why simply using more AI tools doesn't guarantee better results. From treating AI like a magic solution to overlooking employee training and losing your brand's unique voice, you'll learn how to avoid the common pitfalls that prevent AI from delivering real business val...
Most businesses struggle to explain why customers should choose them. Instead of communicating real value, they rely on generic phrases that fail to inspire action. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down the anatomy of a high-converting value proposition and explains why clear messaging is one of the most powerful drivers of conversions. You'll learn the biggest mistakes businesses make, the four essential elements every value proposition should include, an...
Why do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong? The answer often comes down to one critical factor: whether your message matches your audience's level of awareness. In this episode, we explore the five stages of customer awareness and how they influence buying decisions. You'll learn why speaking to customers who aren't ready to buy can hurt conversions, how to create content that resonates at every stage of the buye...
Most businesses think their competitive advantage is price. They're wrong. In this episode of The Modern Marketer Podcast, we break down one of the most common misconceptions in business and marketing: the belief that lower prices create a stronger competitive position. You'll learn why competing on price often leads to shrinking margins, weaker customer loyalty, and a never-ending race to the bottom. More importantly, you'll discover what actually makes customers choose one business over ano...
In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources are limited. With so many platforms competing for attention, many brands fall into the trap of trying to do everything at once, leading to inconsistent messaging, wasted spend, and weak results. This episode explores how to cut through the noise and focus on the channels that actually drive growth, engagement, and revenue. You’...
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Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game. Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow. From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
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