153. 6 Keys to Modern Geographic Farming With Janine Igliane

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat would happen if people in your market felt like they saw you everywhere? Janine Igliane has built that kind of presence through one of real estate’s most proven lead generation strategies: geographic farming. Her small but mighty team closes more than 110 units and over $60 million in annual volume, with most of the business coming from the farm she built over 13 years.We break down Janine’s six-part farming model, including monthly postcards, personal emails, her “letter of the heart,” social media, blog content, and traditional listing marketing. Put it all together and she is running, roughly, a 120-touch system each year. The strength of the model isn’t in its complexity. It’s the consistency, personalization, and a relentless focus Janine has in becoming the local expert.Janine also takes us back to the beginning, when she had three young kids and almost no marketing budget. She started by knocking doors three days a week and personally hanging flyers around the neighborhood. Today, she markets to 4,100 homes.We also dig into how Janine uses personal stories, client wins, community content, and AI to stay visible and build trust.Resources:Follow Janine Igliane on Instagram DM Janine to request examples from her marketing suite Listen: The Real Deal: Where Real Estate Meets Real Life, Janine Igliane’s podcast Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies.