The Mileage Podcast

We Went Inside Adidas' Innovation Lab in Germany

September 27, 2026·2h 20m
Episode Description from the Publisher

I got a tour of the Adidas HQ in Germany and went behind-the-scenes at their product development lab for their first ever Home of Innovation event.Find your next running shoe on the Supwell app, home of the best shoe deals: https://apps.apple.com/us/app/supwell/id67539054240:00 Intro1:21 Adidas Campus Tour12:47 Welcome Dinner 15:42 Thoughts on Day 116:24 Morning Run 22:06 Start of Home of Innovation24:40 Presentation by Adidas CEO Bjørn Gulden33:00 Future Innovation Concepts with Elite Athletes36:06 Future of Cool42:04 Future of Strong51:31 Future of Fast1:16:41 Archive Tour1:29:00 Lunch1:32:12 Interview with Marc Makowski, Head of Innovation1:42:00 Interview with Harry Miles, Running Footwear Innovation1:52 APEX - Elite Athlete Customization Lab2:01:41 3D Printed Midsole Technology2:07:00 Ice Cold Recovery Slides2:12:36 My Thoughts on the ExperienceThanks for watching! Here's how you can support the channel.1. Join my app to take your training to the next level. Buy/sell/trade running shoes and swap training and shoe advice with fellow hobby joggers: https://apps.apple.com/us/app/supwell/id6753905424 2. Buy your new shoes, running gear and fuel through my Running Warehouse link. I also have a discount code on the app above that gets you 20% off apparel and 10% off fuel and discount  https://www.runningwarehouse.com/?from=supwell3. Get matched with the best running shoe for you at https://runningshoematcher.com (I built the running shoe database and matching logic. It's pretty cool and actually works)4. Buy a hobby jogger hat and other cool Supwell Certified drip at https://hobbyjogger.com5. Follow the Instagram https://www.instagram.com/supwellrunning/

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