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- Dec 23, 201934 min
Episode 8: Year in review & 2020 predictions – Brad Ross & Elamin Abdelmahmoud
Time to look back on the news stories and PR snafus that had us all talking and tweeting in 2019. What can we learn? And, what trends can we expect in 2020?
- Dec 10, 201931 min
Episode 7: The impact of AI on the news – Charlie Beckett
We take a deep dive into artificial intelligence and its impact on journalism around the world. How is it shaping news production and should we be scared that the robots are taking over?
- Nov 25, 201921 min
Episode 6: Hiring in the middle – Andree Lau & Alexis Redmond
With shifting sands in media and communications, what’s the best strategy to hire and get hired for the jobs in the middle? Are journalists & communications people becoming interchangeable? What are the skills young people need now to survive in the future?
- Nov 4, 201932 min
What’s the point of podcasts? – Jayme Poisson & Mathew Ingram
The volume and variety of podcasts has increased dramatically over the last year. What’s the point though if everyone has a pod? How can podcasters breakout? More importantly, can you make money at it?
- Oct 21, 201928 min
The challenge of fact-checking – Jack Nagler & Mihira Lakshman
What is the current state of fact-checking both in and beyond the newsroom. Who is ultimately responsible to get things right? Does anyone care about the truth anymore?
- Oct 7, 201931 min
Episode 3: Creativity in the digital age – Rahaf Harfoush & Aaron Reynolds
Is the volume and velocity of content rewiring our brains & attention spans to the point where creativity might be choked? How can we protect creativity in a noisy world?
- Sep 23, 201930 min
Episode 2: The power/persuasion axis – Howard Green & David Ryan
Trust in CEOs is low. Purpose-driven business is lacking. The audience is in control. In a world where, power does not necessarily mean influence how should business leaders respond?
- Sep 9, 201933 min
Episode 1: The psychology of social media – Elamin Abdelmahmoud & Katherine Janson
How is social media use impacting audiences? How is the audience behaving online? From performance anger, to trolling, to stress around an online profile, how is it impacting PR & journalism?
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About The Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
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