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Below The Fold - Marketing & Advertising Show: Daily Summaries Delivered
by Ibrahim Jabri
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 weeks ago35 min
Why Product Placement Is Underrated in MENA with Sarah Sikander
💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and brand partnerships in MENA 🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jan 27, 202641 min
What Actually Works in Hospitality Marketing with Majd Fakhry
💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mistakes restaurants make when scalingWhether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Dec 9, 202557 min
The Culture of Being You in Dubai | Saleh Al Breiki
💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Nov 18, 202538 min
Video Strategy That Converts in 2025 with Reim El Houni
🎙️ Topics We Cover:• Why great content isn’t about perfection it’s about clarity and consistency• How creators can build confidence and improve their on-camera presence• What brands must understand about video in 2025• Why “done is better than perfect” is the creator’s biggest advantage• The content formats that actually convert in today’s attention economy• The future of creator-led production in the regionIf you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Nov 10, 202525 min
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)
💡 In this episode:• The future of publishing and storytelling in the Middle East• How AI and podcasting are transforming modern media• What brands get wrong about cultural storytelling• The importance of authenticity in a digital-first world Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Oct 30, 202528 min
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)
In this episode:• How Richard built Lovin Dubai into a regional media powerhouse• The shift from print to social-first journalism• The changing economics of content and ad revenue• How media brands are building loyalty beyond the algorithm🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Oct 14, 202538 min
How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
In this episode, you’ll learn:• Why podcasting is booming across the Middle East• How conversational commerce and audio content intersect• What brands can learn from the human side of storytelling• How AI and automation are shaping the future of audio engagement• Why authenticity and trust matter more than ever in brand voiceWhether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.🎧 Listen now to discover how brands are turning conversations into communities. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Sep 16, 202538 min
The Founder’s Journey Behind Koita Milk with Mustafa Koita
In this episode, you’ll learn:• How Koita Milk grew without outside funding• Why persistence beats perfect plans in the startup journey• The grassroots marketing tactics that won over customers• Lessons in scaling FMCG brands across borders• Why authenticity matters more than ever in consumer trust If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Below The Fold - Marketing & Advertising Show
#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.Give us a follow and turn on notifications to stay informed and stay ahead.
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