The McClain Method | Business Tools For Interior Designers

96: Confessions from a Trade Show: Designing for the Way People Actually Live

May 8, 2026·25 min
Episode Description from the Publisher

After attending Milan Design Week and then heading straight to High Point Market, I found myself sitting with a lot of thoughts about our industry, our clients, and what actually matters when it comes to design. This episode is a very honest reflection on the contrast between those two experiences and the bigger lesson I walked away with. I talk about: Why designing for real life matters more than designing for attention The difference between exclusive design and approachabl...

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