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The McClain Method | Business Tools For Interior Designers: Daily Summaries Delivered
by John McClain
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your design business.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday14 min
105: Why Your Interior Design Firm Looks Successful But Isn't
If your interior design business looks successful from the outside but you secretly have no idea whether all that activity is making you a decent living, this one is for you. John knows this feeling personally. The year his work was published the most was the year his business was the biggest mess on the inside. Beautiful projects, recognition, press, and behind it all, undercharging, saying yes to the wrong clients, and trying to make passion do the job that systems and good financial...
- 1 weeks ago37 min
104: You Can Be Ambitious and Still Want Peace: Lessons From a Sabbatical
I went to Thailand for a sabbatical half expecting a big revelation. A temple, a sunset, a bowl of noodles, and then lightning. That never happened. What happened was quieter, and it changed how I think about ambition, rest, work, and home. In this episode, I'm sharing what nearly three months in Thailand taught me, pulled from the AI journal I kept every day while I was there. The lesson that kept showing up: more than one thing can be true at the same time. You can be ambitious and still wa...
- 3 weeks ago1h 0m
103: How I Actually Use AI to Run My Business: 10 Real Ways with ChatGPT and Claude
AI is my assistant. It is not my brain. Everything I teach came from years of running my design firm, working with clients, pricing projects, and making plenty of mistakes along the way. AI didn’t give me any of that. What it has done is help me put that knowledge to work in ways that are faster, more organized, and a whole lot easier to manage. In this episode, I’m sharing the 10 ways I’m actually using AI to run The McClain Method right now. Not the “write me an Instagram caption” stuff. I’...
- Aug 30, 202633 min
102: What Dolly Parton Taught Me About Business and Life
What Dolly Parton Taught Me About Business and LifeWhen Dolly Parton died, I found myself thinking about just how much she had shaped the way I see business, success, reinvention, kindness, and life. In this episode, I share the lessons I learned from watching Dolly dream bigger, stand out without apologizing, reinvent herself without losing who she was, and stay kind while still being a serious businesswoman. I also talk about where this podcast is going next. We will still talk about pricin...
- Jul 30, 202640 min
101: Live From Italy: How to Get Your Creativity Back When You Feel Stuck
This is a replay, and it is one of my favorites. A while back I was in Italy for Marmomac, the natural stone show in Verona, sponsored by the Italian Trade Agency. I added almost two weeks onto the trip and traveled alone through Verona, Bologna, Florence, the hillsides of Tuscany, Milan, and Lake Como. I did not bring my computer. One night in Florence, walking home from dinner past the Duomo, I heard a woman singing in the middle of the street. I stopped, I listened, and then I pulled out m...
- Jul 15, 202624 min
100: 10 Business Lessons From 100 Episodes: What Every Designer Should Steal
Episode 100 is here, and I am recording it on my iPhone from a makeshift desk in Bangkok, where I am living and running my whole business for the next four months. Three years ago I turned on a microphone with no plan and no idea if I would make it to episode 10. This one is not a highlight reel. It is 10 things that 100 episodes have taught me, and more than anything, it is a thank you. In this episode: It did not start as a podcast Episode one was never meant to air. Why you do not have to...
- Jun 27, 20261h 6m
99: How to (Profitably) Use Antiques in a Modern Interior Design Business with Debbie Mathews
Episode Overview In this episode of The McClain Method Podcast, John McClain sits down with Debbie Mathews LeRoy, owner and principal designer of Debbie Mathews Antiques and Designs in Nashville, to talk about antiques, sourcing, retail, and profitability inside a modern interior design business. Debbie shares why antiques are becoming relevant again, how she blends her antique showroom with her luxury design studio, and what designers need to know before sourcing antique furniture for client...
- Jun 13, 202640 min
98: Stop Trying to Keep Everyone Happy: 5 Permission Slips You Need Today
Stop Trying to Keep Everyone Happy: 5 Permission Slips You Need Today What happens when you speak honestly, hold a boundary, or make a decision that is right for you, and someone else does not like it? In this episode, John shares the story behind a recent one-star podcast review and the reminder that followed: not every criticism is an instruction, not every misunderstanding requires a rewrite, and not every disappointed person deserves a vote in your next decision. This episode is about lea...
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About The McClain Method | Business Tools For Interior Designers
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your design business.
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