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The McClain Method | Business Tools For Interior Designers: Daily Summaries Delivered
by John McClain
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your design business.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago24 min
100: 10 Business Lessons From 100 Episodes: What Every Designer Should Steal
Episode 100 is here, and I am recording it on my iPhone from a makeshift desk in Bangkok, where I am living and running my whole business for the next four months. Three years ago I turned on a microphone with no plan and no idea if I would make it to episode 10. This one is not a highlight reel. It is 10 things that 100 episodes have taught me, and more than anything, it is a thank you. In this episode: It did not start as a podcast Episode one was never meant to air. Why you do not have to...
- Jun 27, 20261h 6m
99: How to (Profitably) Use Antiques in a Modern Interior Design Business with Debbie Mathews
Episode Overview In this episode of The McClain Method Podcast, John McClain sits down with Debbie Mathews LeRoy, owner and principal designer of Debbie Mathews Antiques and Designs in Nashville, to talk about antiques, sourcing, retail, and profitability inside a modern interior design business. Debbie shares why antiques are becoming relevant again, how she blends her antique showroom with her luxury design studio, and what designers need to know before sourcing antique furniture for client...
- Jun 13, 202640 min
98: Stop Trying to Keep Everyone Happy: 5 Permission Slips You Need Today
Stop Trying to Keep Everyone Happy: 5 Permission Slips You Need Today What happens when you speak honestly, hold a boundary, or make a decision that is right for you, and someone else does not like it? In this episode, John shares the story behind a recent one-star podcast review and the reminder that followed: not every criticism is an instruction, not every misunderstanding requires a rewrite, and not every disappointed person deserves a vote in your next decision. This episode is about lea...
- May 30, 20261h 6m
97: The Science of How Interior Design Affects Behavior, Wellbeing, and Daily Life with Eryn Oruncak
The Science of How Interior Design Affects Behavior, Wellbeing, and Daily Life Interior designers know when a room feels right. But what is actually happening beneath the surface? In this episode of The McClain Method Podcast, John McClain sits down with Eryn Oruncak, founder of Elan Design, to talk about neuroaesthetics and the science behind how thoughtfully designed spaces affect the way people think, feel, and function. Eryn explains why great design goes deeper than visual style. A roo...
- May 8, 202625 min
96: Confessions from a Trade Show: Designing for the Way People Actually Live
After attending Milan Design Week and then heading straight to High Point Market, I found myself sitting with a lot of thoughts about our industry, our clients, and what actually matters when it comes to design. This episode is a very honest reflection on the contrast between those two experiences and the bigger lesson I walked away with. I talk about: Why designing for real life matters more than designing for attention The difference between exclusive design and approachabl...
- Apr 17, 20261h 21m
95: Why Interior Designers Need to Understand Construction to Grow Their Business with Renee Biery
Most designers are comfortable talking about design. Very few are comfortable talking about what happens after. In this episode, I sit down with Renee Biery to unpack what actually happens when a project moves into construction. We talk about the gap most designers have, why contractors operate the way they do, and how your role shifts in this phase whether you realize it or not. This is not about becoming a contractor. It is about understanding the process well enough to lead it. SHOW ...
- Mar 29, 202628 min
94: How To Set Up Your AI Once So It Actually Works Every Time
Episode 94: Set Up Your AI Once So It Actually Works Every Time Most designers are using AI. But they’re barely scratching the surface. And it’s costing them time every week. In this episode, I break down what I saw at Design Edge and why most designers feel like AI isn’t working for them. This isn’t about tools. It’s about setting it up the right way so it actually helps your business. What You’ll Learn Why AI feels generic or off The real reason it’s not saving you time&nbs...
- Mar 14, 202636 min
93: AI Is Changing Interior Design. Here’s How to Stay Irreplaceable
AI is everywhere right now, and for many interior designers, it brings a quiet but very real fear. Not fear of learning something new. Not fear of using new tools. But fear of becoming irrelevant. In this episode, McClain shares highlights from a recent presentation designed to help designers better understand how artificial intelligence is changing the industry. He explains what AI can realistically support in your business, what it will never replace, and why the human side of design is bec...
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About The McClain Method | Business Tools For Interior Designers
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your design business.
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