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The Matt Gray Show: Daily Summaries Delivered
by Matt Gray
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday25 min
How To Get Everything You Know Into Everything You Publish: I EP 176
Get the Profitable Personal Brand Playbook here: https://fos.now/ExfNthWork directly with me here: https://fos.now/SzrVmFMark makes $300K a month coaching fitness founders. And he's building a brand he doesn't quite believe in anymore.In this video, I run a live whiteboard session with Mark on rebuilding the brand from the inside out.We map the two layers every real brand needs: foundation, the values only he can speak from, and leverage, using Claude to turn those values into every piece of content he ships. By the end he has a creative sparring partner that thinks like him, writes like him, and stops him from defaulting back to the safe version.Your business shouldn't get bigger while you get smaller.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/oQODqmAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/xdCCBnWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https:/bit.ly/4xLYbu1Twitter: matt_gray_LinkedIn: mattgray1TikTok: realmattgrayInstagram: matthgray
- 1 weeks ago31 min
How To Turn Your Passion Into a High Ticket Offer: I EP 175
Get Profitable Personal Brand Playbook here: https://fos.now/kVFxgTDo you want my help systematizing your business? Go here: https://fos.now/UbjevtAmy came in doing $4K a month with 8 different offers, 3 platforms, and one exhausted human running all of it. Same trap almost every first-time high-ticket founder falls into. More tiers looks like more flexibility. To the client it just means more decisions, more risk, more reasons to say "let me think about it."In this video, I coach her live through the cut. We rebuild her offer architecture around one high-ticket and one lead-gen. I hand her the 20-20-20 sales call structure I use to close $25K clients cleanly. And we get into why cold ads are a hamster wheel and why YouTube drives me 4x more leads than every other platform combined.The most addicting drug on earth is momentum. It never comes from adding.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/WNQqEqAlready doing $30K+/month? Come to my next free workshop AUG 25 @ 5pm NY time and I'll show you how to post once and get paid forever → https://fos.now/sABtmZWant to WORK with a team of A-players? Apply to Founder OS here: https://bit.ly/4xLYbu1Connect with me:Website: https://bit.ly/4xLYbu1Twitter: / matt_gray_LinkedIn: / www.linkedin.com/in/mattgray1TikTok: / realmattgrayInstagram: / matthgray
- 1 weeks ago12 min
If I Wanted to Build a Personal Brand, I'd Do This: I EP 174
Get The Profitable Personal Brand here: https://fos.now/bHVXnwWant to work with me? Go here: https://fos.now/toUUFpIn this video, I break down the exact 7-step operating system that runs my $15M company, including the Claude Al skills that now do about half the work: nailing your message with my content ritual, turning one idea into 30+ pieces of content with the content waterfall system, growing an email list you actually own through contextual lead magnets, and building trust through workshops instead of salesy content. I'll also tell you the number of hours a week I actually spend running this brand.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/fbxriJAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ruWahZWant to WORK with a team of A-players? Apply to Founder OS here: https:// www.founderos.com/careersConnect with me:Website: https://bit.ly/4wxmMT9Twitter: matt_gray_LinkedIn: mattgray1TikTok: realmattgrayInstagram: matthgray
- 3 weeks ago15 min
If You Only Watch One Personal Brand Video, Make It This: I EP 173
Get The Profitable Personal Brand Playbook here: fos.now/uVnJLbWant to work with me? Go here: fos.now/aEJthqIn this video, I break down the 5 levels every founder moves through when building a personal brand: The Dreamer (stuck on limiting beliefs and an undefined message), The Tinkerer (posting inconsistently and mistaking activity for progress), The Beautiful Prison (growing revenue but trapped inside your own brand), The Media Company CEO (building systems and a team around your content), and The Iconic Founder-Led Brand (the level that actually compounds).I'll show you exactly which level you're at, the one shift that moves you to the next, and the single question at Level 5 that tells you whether you've actually made it.Want to LEARN proven systems to grow your personal brand? Go here: fos.now/NUzpEeAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/XtIMBYWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/45fJanMTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok tiktok camaraalmattara
- Sep 19, 202631 min
I Sold My Business for 8 Figures. Here’s What I’d Build First: I EP 172
Get The Profitable Personal Brand Playbook here: https://fos.now/xxvzfiWant to work with me? Go here: https://fos.now/wpiahoI sold my first business for eight figures. Looking back, the most valuable asset I've built is my personal brand and the audience around it.In this video, I walk you through the full story: growing up in Canada, building and selling Bitmaker, scaling Herb, and finding my way to Founder OS. I share the government raid that nearly shut us down, the acquisition offers I turned down, and what it took to rebuild my health and find work I wanted to do.You'll see how building an audience opened doors across my businesses, why it means I never have to start from zero, and what I'd prioritise if I were starting again.Chapters:00:00 - The story behind my businesses00:52 - Growing up in small-town Canada02:37 - Leaving corporate life and starting Bitmaker04:38 - The government raid that nearly shut us down09:34 - Selling Bitmaker and what came next10:45 - Finding my next business: Herb13:39 - Raising investment for Herb15:20 - Turning down the $50 million offers16:19 - Layoffs, regret and burnout20:28 - Getting sober and finding my direction21:38 - Building my personal brand and Founder OS26:36 - The most valuable asset I've built30:31 - Three lessons I'd pass onWant to LEARN proven systems to grow your personal brand? Go here: fos.now/NUzpEeAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/XtIMBYWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/45fJanMTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray#personalbranding #entrepreneurship #founderstoryDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- Sep 12, 202611 min
The 7 Laws of a Personal Brand Everyone Loves I EP 171
Get the Profitable Personal Brand Playbook here: https://fos.now/JaWoipDo you want my help systematizing your business? Go here: https://fos.now/CZGkMSSix behaviors make people watch you. One makes them love you.Every personal brand with real loyalty runs the same seven laws.Six earn attention: radical proximity, weaponized weirdness, polarization, insane generosity, subtraction, and treating business like play. All learnable. Most founders run two. The seventh is the one nobody wants to do. Point the spotlight at everyone but yourself.In this video, I break down all seven with the founders who built billion-dollar brands off each one, plus the three moves to apply this in your business tomorrow.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/FMlxQKAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/eUVtfxWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4g265Z0Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:48 - Law 1: Radical Proximity01:52 - Law 2: Your Weirdness Is Your Weapon03:16 - Law 3: The Polarization Principle04:35 - Law 4: Insane Generosity05:50 - Law 5: The Power of Subtraction07:24 - Law 6: Business as Play08:45 - Law 7: Make Others the Hero#personalbrand #ceopsychology #entrepreneurship #7lawsDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- Sep 6, 202610 min
Personal Branding Is Hard Until You Build Systems Like This I EP 170
Get Profitable Personal Brand Playbook here: https://fos.now/GVtwUiDo you want my help systematizing your business? Go here: https://fos.now/YmLiWZYou take one week off and the whole thing stalls.If your reach dies the second you stop posting, you don't own a personal brand. You own a shift, and you're the only employee working it.The founders with real leverage stopped treating content like a performance and started running it like a system. Inputs, process, outputs, ownership. The same way you'd run any part of the business you actually trust.In this video, I hand you the 5 systems mine runs on: the one-word test, the archive mine, the generosity algorithm (giving away my best playbooks returned 6x more than anything I gated), the Slack test (the only metric that predicts revenue), and the 3-question client survey. Plus the final exam question that tells you in ten seconds whether you've built a brand or an expensive job.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/BVCKgWAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/IrcagpWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: bit.ly/4bq7k2pTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray00:00 - Intro00:38 - System 1: One-Word Moat02:04 - System 2: Five Year Mirror03:55 - System 3: Generosity Algorithm05:15 - System 4: Slack Test07:06 - System 5: Disappearing Act#personalbrandstrategy #contentsystems #brandbuilding #foundercontentDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- Aug 20, 202613 min
Why grinding harder won't build you wealth
Get The Psychology of Building Wealth Doc here: fos.now/kDEXwnWant to work with me? Go here: fos.now/IYpAmDIn this video, I walk you through the 4-part mental model I use to build wealth as a founder: why you are the biggest asset on your balance sheet, why boring diversified investing beats every clever strategy, why investing in the architect (coaches, breathwork, health budgets, empty calendars) isn't optional, and why you're a free agent who gets to choose the environment that designs you.Want to LEARN proven systems to grow your personal brand? Go here: fos.now/TIIAsMAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/MoKCZNWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/4bq7k2pTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray00:00 - Intro00:35 - You Are The Asset03:27 - Boring Investing Wins08:23 - Invest In The Architect10:39 - You Are a Free Agent#personalbrand #contentsystems #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
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About The Matt Gray Show
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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