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by Matt Gray
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- 3 days ago9 min
how I’m automating 97% of my business with AI I EP 157
Do you want my help systematizing your business? Go here: https://fos.now/vFyCHlIn this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making sure AI investment reduces costs or increases profits—not just AI for AI’s sake.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/gHhmiS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/PArNtJWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4nkzXmo Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 5 days ago10 min
if you think I have it “figured out”, watch this I EP 156
Do you want my help systematizing your business? Go here: https://fos.now/YflasbIn this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward.When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. People quit, fires happen. I want to be real with you: even at twenty years in entrepreneurship, I still struggle with this stuff at times.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/nGKwHgAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/OSkhkUWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4u02dxmTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 1 weeks ago13 min
How I'd Start a Media Company (in Just 21 Days) I EP 155
Work with me: https://fos.now/IFxUIsGet The Personal brand Team Evaluation here: https://fos.now/WJmaVqYour content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel.Here’s what nobody told you when you started building your personal brand: the moment it started generating cash flow, content stopped being about self-expression. It became a business unit. And no one runs a business unit alone.In this video, I show you the exact six-person team behind my personal brand that made it a media company, not for better content, but to build an 8-figure personal brand.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/NYxUuKAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/DBxVihWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4d2CtcpTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:41 - Role #1: CEO of Video02:44 - Role #2 & #3: Distribution & Atribution06:13 - Role #4: Visual Authority07:42 - Role #5: Psychological Messaging09:57 - Role #6: Systems and Leverage#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 1 weeks ago11 min
how to turn views into clients so fast it feels illegal I EP 154
Work with me: https://fos.now/lFiHeJGet The Content GPS Alignment Audit here: https://fos.now/XCOGcpHere’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying flat.That’s not a content problem. That’s an architecture problem.In this video, I show you the three beliefs about content that are killing your pipeline, the exact system my team uses to turn content into predictable sales, and the one specific piece of content that proves everything.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/GkRswnAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tpfgMXWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4umq6inTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:38 - Part 1: The Reframe - 3 Beliefs Killing Your Pipeline02:49 - Part 2: The System - How to Create Content That Converts08:33 - Part 3: The Moneyball Moment - Optimizing for What Actually Matters#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 2 weeks ago10 min
the psychology of selling anything I EP 153
Work with me: https://fos.now/cCgYtQGet The Pricing Architecture Audit here: https://fos.now/IfrvkoThe worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about.In this video, I show you the three layers of what I call the psychological pricing playbook, the exact framework I've used with hundreds of founders to make price feel inevitable instead of negotiable. You'll see why pricing problems at scale are almost never about the price, and exactly what to fix first.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/qqDFRGAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ATBxZEWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4u5cVlyTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:23 - Layer 1: Constraint Alignment 02:50 - Layer 2: Certainty Engineering 04:58 - Layer 3: Risk Transfer07:25 - What The 3 Layers Have in Common08:38 - Main Takeaway#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 3 weeks ago15 min
5 Levels Of Discipline (Most People Stop at Level 1) I EP 152
Work with me: https://fos.now/taQzqQGet The 5-level Founder Dependency Test here: https://fos.now/zggcEsIn this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% of founders get stuck at level three.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ivUxijAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/bXthFxWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4d246TZTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:52 - Self Control02:09 - Constraints04:25 - Data-Driven Discipline09:29 - Systems Discipline12:40 - Leverage Discipline#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 3 weeks ago17 min
If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151
Work with me: https://fos.now/DtFbcTGet The Personal brand Team Evaluation here: https://fos.now/fsPtcSIn this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, team, and inevitability into your system from day one.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ftNGCcAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/UiCQaOWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4vLYhBCTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:43 - Day 1 - Part 1: The Creator Trap02:19 - Day 1 - Part 2: The Signal Framework05:10 - Day 1 - Part 3: Authority Architecture09:26 - Day 2 - Part 1: Media Company Identity Shift11:27 - Day 2 - Part 2: The Content Engine12:56 - Day 2 - Part 3: Monetization, Team, and Inevitability#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
- 3 weeks ago10 min
the secret to building a business without losing yourself I EP 150
Work with me: https://fos.now/FXeJqvGet The Calm Founder Blueprint here: https://fos.now/ILdmPuIn this video, I walk through the criteria I use to design my life, why play matters more than performance, and the question that changed everything: what would the 10-year-old version of yourself be proud of building?Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/VHFNXQAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/SltusjWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/41ibxzWTwitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
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About The Matt Gray Show
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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