438 - Kevin Goetz - On Audience Testing 5,000+ Films, How He Became Hollywood's Most Powerful Audience Whisperer, and How to Use Audience Testing to Enhance Your Film (Not Destroy Your Vision)

This episode is brought to you by our e-book Mastering Film Marketing. Get your copy today at https://themakeitpodcast.com/products/mastering-film-marketingHello, Hello! In this episode, we sit down with legendary audience research expert Kevin Goetz, the CEO of Screen Engine, who has tested over 5,000 film and television titles for major studios over three decades. Kevin shares his journey from aspiring Broadway performer to becoming Hollywood's most trusted voice on audience testing, discussing how filmmakers can use audience feedback to enhance rather than compromise their creative vision. The conversation explores the evolution of audience expectations in the streaming era, the importance of knowing your deficits as an entrepreneur, and Kevin's philosophy on following passion over profit.We also talk about:• Kevin's childhood in Bensonhurst, Brooklyn, and the family dynamics that shaped his drive for success • The misconceptions filmmakers have about audience testing and how it actually enhances creative vision • How streaming platforms have changed viewer behavior, and the need for compelling cold opens • The importance of self-awareness in leadership and surrounding yourself with people better than you at specific skills • Kevin's approach to delegation, team building, and scaling a business with 320 employeesPeople, Places, Products, and Websites Mentioned:Screen Engine/ASIBBMG Entertainment — kevingoetz360.comHow to Score in HollywoodAudienceologyProducers Guild of AmericaAmerican CinemathequeNashville Film FestivalNews & Media ServicesGround NewsSemafor The Media LinePeopleDerek Guy (menswear writer)Joan RiversNicole KidmanCharles Roven (producer)Lauren Shuler Donner  Richard DonnerStephanie Allain Donald De Line (PGA)Ben Fritz (Wall Street Journal)Barbara JarrettBrooke ShieldsJared LetoTravis KnightFilms & TVGhostSinnersEverything Everywhere All at OnceHacks (HBO Max)Masters of the Universe (He-Man movie)Backrooms (A24)Iron LungPlaces & InstitutionsBensonhurst, BrooklynEast