The MAKE IT Podcast

436 - Elsa Ramo - Entertainment Lawyer & Strategist - Why Entertainment Lawyers Need to Be in LA, The Hidden Costs of Not Hiring an Entertainment Lawyer, and Creative Vision vs. Commercial Reality

May 15, 2026·1h 36m
Episode Description from the Publisher

This episode is brought to you by our e-book Mastering Film Marketing. Get your copy today at https://allthingsmakeit.com/collections/learnHello, Hello! In this episode, entertainment lawyer Elsa Ramo joins us to discuss the critical role of legal strategy in filmmaking and the entertainment industry. Ramo shares her journey from printing business cards at Kinko's to becoming a trusted advisor for major studios like Imagine Entertainment and production companies working on projects with Ron Howard, Ridley Scott, and Jude Law. The conversation covers everything from contract negotiations and creative deal-making to the impact of AI on the film industry and the importance of building relationships in Hollywood.We also talk about:• The difference between hiring a lawyer and the cost of not hiring one for independent creators • Whether filmmakers should hire an agent, manager, or lawyer first when starting their careers • How AI is transforming both content creation and legal services in the entertainment industry • The challenges of user-generated content versus traditional filmmaking in today's market • Key decision points in the filmmaking process where creators need legal consultationPeople, Places, Products, and Websites Mentioned:Imagine EntertainmentRon HowardScott Free Productions (Ridley Scott)Universal Studios back lotMax (HBO Max)Cartoon NetworkCalifornia Lawyers for the ArtsFilm IndependentSundance Film FestivalCannes Film FestivalMarina del ReyLA East Side vs. West SideLisa FrankTMZDianna Russini & Mike Vrabel (see note)Chris Martin / Coldplay jumbotron incident (see note)Don's PlumFather's OfficeThe CounterIn-N-Out BurgerThe Real Housewives of Orange CountyRamo Law PCWe are humbled to have a community of creatives who care deeply about our work. And your support makes our work possible. Every subscriber, rating, and review matters. So, if you like what we're doing, please consider subscribing, rating, or giving us a review. Cheers, and best of luck on your filmmaking journey. #MAKEITAll Links: https://themakeitpodcast.storeAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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