Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups

Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc, Amanda joins the show to share her proprietary "Four Ps of Marketing" (Precision, Process, Performance, Positioning).IN THIS EPISODE, WE COVER:• (00:02) From MindBody IPO to building a growth studio at Loeb.nyc• (01:09) The bottom-up playbook for early-stage startups with limited budgets• (01:26) The "Four Ps" of high-speed growth: Precision, Process, Performance, and Positioning• (03:03) Building a mirror campaign• (03:48) Low-cost growth experiments• (05:12) Account-based marketing (ABM) for high-contract value B2B sales cycles• (06:50) Obsessing over word choice: Using the customer’s exact jargon• (08:22) Breaking out of your bubble to find the "missing insight”• (09:18) The trap of performance marketing• (11:23) Why you have to slow down to speed up• (13:47) Reactive vs. scientific: How to track why an experiment didn't work• (17:46) Why Amanda loves being a marketer• (19:13) Transforming the MindBody brand from vendor to a movement• (21:28) Launching the Bold Conference with Michelle Obama, Deepak Chopra, and Jillian Michaels• (24:17) Overcoming customer objections before they are even raised• (25:12) How a full-page ad in the Wall Street Journal created a pivotal partnership• (28:27) From "charitable giving" to a mission-aligned, transformative purpose🤝 CONNECT WITH AMANDA PATTERSON:• Amanda's LinkedIn: https://www.linkedin.com/in/amandawpatterson/• Amanda's Company: https://rocketfuellabs.com/🪐 CONNECT WITH ORBIT MARKETING:• Our Website: https://orbitmarketing.io/• Book a Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl• Join Our Newsletter: https://digitalgravitynewsletter.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com