Gen Z Is STILL Drinking — Just Not What You Think | Spirits Marketing Expert Reveals All

Is Gen Z really quitting alcohol or are they just drinking differently? We sat down with Rohan K. Duggal, a 20-year NYC spirits industry veteran who's run liquor stores, launched brands, and now consults on marketing strategy for alcohol companies. He's got receipts and he's not holding back.In this episode, Rohan breaks down:✅ Why Gen Z IS drinking (just not what legacy brands want them to drink)✅ The 3 content types that actually move product on social media✅ Why getting on a distributor's shelf is the EASY part and what really kills brands✅ The truth about RNDC and what's happening in distribution right now✅ RTDs and where the spirits market is heading in the next 5 years✅ How THC is reshaping the alcohol industry (and whether you should be scared)✅ The 5 ways to fund your brand when demand explodes✅ Honest feedback on our brand, Perspection pricing, positioning, and allPlus, Crystal and Roger pull back the curtain on their own craft spirits brand Perspection Spirits featuring a strawberry coconut vodka and apple crisp gin made with natural extracts by master distiller Vanessa Braxton of GB Distillers.Whether you're a spirits entrepreneur, a brand marketer, or just love learning what goes on behind the bottle this episode is packed.🍸 Drink to remember, not to forget.📲 DOWNLOAD THE BAR BOOK APP — Our SponsorFind spirits and cocktails you'll actually love. Take the guesswork out of what to drink next.Available on Apple and Android search "Bar Book" to download for free!🔗 CONNECT WITH ROHAN K. DOUGALL📸 Instagram: https://www.instagram.com/rohanKduggal🎵 TikTok: https://www.tiktok.com/@rohanKduggal💼 LinkedIn: https://www.linkedin.com/in/rohanKduggal(All handles: @RohanKDuggal across all platforms)🔗 FOLLOW PERSPECTION SPIRITS🌐 Website: https://www.perspectionspiritss.com📸 Instagram: https://www.instagram.com/perspectionspirits🔗 FOLLOW THE LIQUOR CONNOISSEUR📸 Instagram: https://www.instagram.com/theliquorconnoisseur▶️ YouTube: https://www.youtube.com/@theliquorconnoisseur🎵 TikTok: https://www.tiktok.com/@theliquorconnoisseur👍 Facebook: https://www.facebook.com/theliquorconnoisseur🎙️ Spotify: https://open.spotify.com/show/theliquorconnoisseur🍎 Apple Podcasts: https://podcasts.apple.com/podcast/theliquorconnoisseur🌐 Website: https://www.theliquorconnoisseur.com👕 MERCH: https://www.theliquorconnoisseur.com/copy-of-merchandise📅 BOOK A TASTING: https://www.theliquorconnoisseur.com/book-a-tasting📩 THE POURSPECTIVE NEWSLETTER: https://www.theliquorconnoisseur.com/