She Hand Drew Our Entire Spirits Label after ONE Conversation | Meet the Artist Behind Perspection

One Google Meet. An eight-page Google Doc. And a designer who sat down and hand drew the entire label from scratch.Meet Alissa Braxton — graphic design graduate from the University of Florida, full-scholarship track athlete, freelance designer, and the creative genius behind the Perspection Spirits labels and website. In this episode, Crystal and Roger sit down with Alissa to pull back the curtain on how the look and feel of Perspection came to life.In this episode: ✅ How Alissa translated a duality concept and an eight-page brief into hand-drawn label art ✅ The hidden details in the Perspection label you probably haven't noticed yet (a face, a heart, flowers...) ✅ Why the fox/swan optical illusion was the perfect fit for the brand ✅ What it was like designing her second-ever spirits label — and who her first was (hint: it's her mom) ✅ The animated website element everyone can't stop talking about (the eye follows you) ✅ What Alissa has coming next in her design journey ✅ Perspection's launch plans — New York, Illinois, Oklahoma, Florida, and beyondIf you've ever wondered what goes into building a brand from the ground up, this episode is for you. This is the real story behind the bottle.🍸 Drink to remember, not to forget.📲 DOWNLOAD THE BAR BOOK APP — Our Sponsor Find spirits and cocktails you'll actually love. Take the guesswork out of what to drink next. Available on Apple and Android — search "Bar Book" to download for free!🔗 CONNECT WITH ALYSSA BRAXTON 📸 Instagram: https://www.instagram.com/Alissa_Braxton 📐 Design Page: https://www.instagram.com/ASBDesign 🎵 TikTok: https://www.tiktok.com/@Alissa_Braxton🔗 FOLLOW PERSPECTION SPIRITS 🌐 Website: https://www.perspectionspirits.com 📸 Instagram: https://www.instagram.com/perspectionspirits🔗 FOLLOW THE LIQUOR CONNOISSEUR 📸 Instagram: https://www.instagram.com/theliquorconnoisseur ▶️ YouTube: https://www.youtube.com/@theliquorconnoisseur 🎵 TikTok: https://www.tiktok.com/@theliquorconnoisseur 👍 Facebook: https://www.facebook.com/theliquorconnoisseur 🎙️ Spotify: https://open.spotify.com/show/theliquorconnoisseur 🍎 Apple Podcasts: https://podcasts.apple.com/podcast/theliquorconnoisseur 🌐 Website: https://www.theliquorconnoisseur.com👕 MERCH: https://www.theliquorconnoisseur.com/copy-of-merchandise 📅 BOOK A TASTING: https://www.theliquorconnoisseur.com/book-a-tasting 📩 THE POURSPECTIVE NEWSLETTER: https://www.theliquorconnoisseur.com/#LiquorConnoisseur #PerspectionSpirits #DrinkToRemember #LabelDesign #CraftSpirits #AlissaBraxton #ASBDesign #HandDrawn #SpiritsBrand #AlcoholBranding #GraphicDesign #BrandIdentity #FoxSwan #OpticalIllusion #BlackMommaVodka #StrawberryCoconutVodka #AppleCrispGin #NewBrand #BehindTheBottle #SpiritsBrandLaunch #SmallBatchSpirits #LiquorPodcast #MindfulDrinking #AlcoholPositivity #DrinkSmart #BarBook #CraftCocktails #BrandStory #DrinkResponsibly #WomenInSpirits