The Lift

Don’t chase the wave you missed: Overcoming complacency with Cisco’s Snorre Kjesbu

August 18, 2026·22 min
Episode Description from the Publisher

Complacency doesn't feel like standing still. It feels like winning. Right up until it doesn't.That's the trap Snorre Kjesbu has spent his career trying to help his organization escape. As SVP & GM of Collaboration at Cisco, he runs a multi-billion dollar business, holds 20+ patents, and is blunt about where this ends: companies that stop pushing themselves don't just slow down. They go out of business.Topic Highlights:– The window of opportunity: why being four years too early costs you just as much as being four years too late– Why chasing the wave you missed is a losing game (and what to do instead)– The four questions every leader should ask every quarter to stay ahead of complacency– What an effective “AI forward” team actually looks likeGuest Bio:Snorre Kjesbu is SVP & GM of Collaboration at Cisco and holder of 20+ patents. Episode Links:Snorre Kjesbu on LinkedInConnect with Us:theliftpod.comLet’s stay in touchSubscribe to The LiftFind Ben online: LinkedIn | InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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