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The Level 10 Contractor Daily Podcast: Daily Summaries Delivered
by Rich Harshaw
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today17 min
2621: Right Message, Wrong Time, Part 1
Today Rich is going to go a little bit old school on you… no, it's not Throwback Thursday--it's only Wednesday! But Rich is going to cover some topics that he doesn't talk a lot about… but are good foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing. What you're about to find out is that the psychology of marketing is really just the psychology of people. Get ready to learn all about saying the right things to your prospects in your marketing at the right time!
- Yesterday14 min
2620: They Paid Less Money For Their Website and Instantly Regretted It
That cheap website looked like a bargain—until it started costing them business. Rich breaks down why contractors regret choosing a website based on price and what actually makes a site worth the investment. Discover how weak messaging, generic design, and a missing identity can sabotage your marketing before a homeowner ever picks up the phone to call you.
- 2 days ago17 min
2619: 5 Ways To Build A Stronger Company Culture
Company Culture. Let's face it--this is a topic that gets a lot more attention in those big fancy mega-corporations than it does over here in the world of contractors. But still--this is something that you might want to stop down and think about for a minute or two… or 17. Rich has some good insights and ideas for you today… and yes, some of them even impact your marketing.
- 3 days ago7 min
2618: Sunday Podcast: Running Through Hurdles
Rich is going to tell you the story of the unlikeliest hurdling specialist· who taught him a lesson about facing adverisity head on.
- 4 days ago33 min
2617: Topic Showcase: Best Client Stories
Today we look back on the episodes inspired by our clients.
- 5 days ago23 min
2616: AI and Identity: Your Face Will Melt When You Listen To This Podcast. Don't Believe Me? Try It.
AI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.
- 6 days ago1h 17m
2615: TBT: Columbus GAF Training - Part 1, Identity
Your competitors can copy your prices, products, and promises. They can't copy who you are. In this Throwback Thursday replay from his live Columbus GAF training, Rich tackles Identity: the foundation of marketing that gives homeowners a compelling reason to choose you. Discover why sounding like every other contractor leaves you competing on price alone—and how to change that.
- 1 weeks ago10 min
2614: Quick Tips on Branding
Today's podcast is all about Branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Rich has 7 tips for you today… that can help you either get involved with branding at all… or get to the next level. These are bite-sized nuggets… see what you think!
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About The Level 10 Contractor Daily Podcast
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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