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The Level 10 Contractor Daily Podcast: Daily Summaries Delivered
by Rich Harshaw
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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- Yesterday46 min
2516: CCN Interview: Why Your $20 Million Contracting Business Is Actually Broke (And How to Fix It)
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN pulls first with struggling contractors, the "Primal Selling System," and why discipline separates profitable owners from the rest. Plus: details on CCN's Elevate 2026 conference.
- 2 days ago11 min
2515: Is Bigger Better in Advertising?
It's the age-old debate on today's podcast--does size matter? Is bigger better? In advertising, as you're about to hear Rich explain, the answer is almost always YES. He'll cover the benefits of size and give you some tips for going large for print ads, mailings, tv & radio, billboards, and even home shows.
- 3 days ago18 min
2514: 5 Ways To Create & Use Impactful Demonstrations
Today's podcast is based on a very simple premise: If you can SHOW your prospects what you're all about… so that it's super easy to understand, then they're going to be more likely to believe whatever it is you're TELLING them about your products and your company. Yep, we're talking about the power of a demonstration. But what should you demonstrate… and how and where? That's what Rich is here to cover.
- 4 days ago49 min
2513: Sunday Podcast: How To Increase Your Independent Personal Value
It's the Sunday Podcast, and that means that Rich delves into areas that have to do with Personal Development and Spirituality… and this month, we're pretty firmly in the personal development territory. This is the second of several "throwback" episodes from webinars that Rich did over 10 years ago on some personal development topics… today's is really all about Entrepreneurism, answering the question, what does it take to be able to run the show. The answer is something you may not have ever heard before… something Rich calls "Independent Personal Value," or in other words, the ability to bring value to a company or organization without relying on its existing systems or processes. It's the realm of the innovator; the maverick; the people who can make something out of nothing.
- 5 days ago36 min
2512: Topic Showcase: Five Pillars of Identity
Today we drill down into Level 10's approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it should be part of your marketing message in every single ad and on every webpage. How do you define your identity? Well, Rich has you covered here. No guesswork needed. To construct your company's identity you needn't look any further than the 5 Pillars of Identity. These include: Your products, your workmanship, your bedside manner, core values, and one pillar that covers anything else.
- 6 days ago42 min
2511: Hire Fast, Fire Faster - A Conversation With Brian Elias
You're in for a treat today–Rich sits down for a conversation with industry legend, Brian Elias. That's the same Brian Elias who grew 1-800-HANSENS to an $80 million company, then sold it in 2017… then in 2020, he started a new company with his son called REFLOOR… and they are on pace to hit $70 million this year. In other words, this dude doesn't just talk the talk, he walks the walk. On today's episode, they will be talking about hiring, firing, and building company culture. You're going to want to listen carefully–this is great stuff.
- 1 weeks ago55 min
2510: TBT Publicity Stunts
It's Thursday and that means ThrowBack Thursday, where we crack the vault and pull out some gems from days gone by. Today we're going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you're welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it's a challenge, a giveaway, or a raw spectacle… you're going to like this.
- 1 weeks ago19 min
2509: The Amazing, Compounding Returns of SEO
Everyone seems to hate SEO–so many companies make huge promises, and fail to deliver. But what if a company WAS able to do SEO right… by creating pages that Google actually likes, and that actually deliver real traffic and leads to your website. What would that look like from an ROI perspective? Answer: Way better than you could ever imagine… and definitely way better than anything else in your marketing toolkit. Rich has a dandy for you today–take a listen to this, and prepare to change the way you think about SEO.
About The Level 10 Contractor Daily Podcast
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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