The LAB with Bryon Ellington

The 3-Scenario Listing System with Leo Pareja | The LAB

September 11, 2026·41 min
Episode Description from the Publisher

In this episode, CEO Leo Pareja shares the exact systems and strategies he used to scale his business to an 80–90% listing side concentration during his 15 years in the trenches. Learn how to pre-qualify sellers effectively, present flexible value options, and navigate changing market dynamics using data driven insights with eXp Realty.🔥 IN THIS EPISODE:✅ Multi-Transaction Strategy: Target builders, investors, and institutions to secure 5 to 15 listings per appointment.✅ The Decision-Maker Rule: Require all parties on title and key influencers to attend appointments to avoid dead-end pitches.✅ The 3-Scenario Listing Model: Offer options ranging from an as-is cash sale to full renovation consulting to establish expert authority.✅ Data-Driven Pricing: Use local absorption rates and carry-cost math to convince sellers to price accurately for the current market.Timestamps:0:00 – Multi-Transactional Sellers (Securing 5-15 Listings per Appointment)2:36 – The Decision-Maker Pre-Qualification System (Filtering Looky-Loos)7:48 – The 3-Scenario Value Strategy (Cash, MLS, and Renovation Options)10:08 – Absorption Rate Calculations (Pricing Realities in Changing Markets)22:54 – Handling Overzealous Sellers (Using Pre-Listing Agreements & Carry Costs)#RealEstateListing #ListingAgent #RealEstateSystems #eXpRealty

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