The 3-Comp Seller Pricing System with Brett Sikora | The LAB

Want to master seller pricing conversations in 2026? Brett Sikora, Real Estate Agent, eXp Realty, shares the raw truth about taking listings over the phone and the exact systems used to scale past $400 million in annual volume without wasting time on overpriced properties.In this breakdown, learn how to position market data, navigate difficult pricing conversations with sellers, and leverage high-priced listings to generate additional buyer leads. Brett Siciliano, Real Estate Agent, eXp Realty, explains how consultative strategies lower seller guard rails and build total trust before setting foot in the home.🔥 IN THIS EPISODE:✅ Consultative Seller Intake: How to ask deep motivation questions that build immediate trust over the phone.✅ The 3-Comp Landing Strategy: How to sequence active, pending, and closed properties to guide sellers to the target price.✅ Phone-First Listing System: How experienced agents secure signed listings and agree on prices before the physical walkthrough.✅ The Daydream Price Framework: How to set clear showing-to-offer ratios that automatically trigger price adjustments.Quick Links 🔗🎓 Visit eXp University: https://www.expuniversity.com/0:00 – Secure the Listing Agreement Before the Walkthrough1:10 – Financial Compliance & Career Pivots (Overcoming Early Stagnation)2:10 – Scaling Strategy ($400M Volume Framework)4:32 – Consultative Seller Intake (Lowering Guard Rails)6:08 – Phone-First Listing System (Maximizing Time Efficiency)8:04 – The 3-Comp Landing Strategy (Sequence Active, Pending & Closed)10:59 – Showing-to-Offer Metrics (5% vs 10% Overpriced Rules)12:20 – Asset Protection & Lead Generation (Turning Overpriced Listings into 2 Deals)#RealEstatePricing #ListingStrategy #RealEstateAgent #eXpRealty