The LAB with Bryon Ellington

How to Get 100+ Listings Single-Handedly with Sandee Payne | The LAB

July 17, 2026ยท24 min
Episode Description from the Publisher

Stop passive real estate marketing. In this unfiltered breakdown, Sandee Payne, Listing Agent, eXp Realty, reveals why standard, hands-off methods are dead and what you need to do instead to master listings.Discover the exact active blueprint used to secure 103 individual listings in a single year without a team. Learn how to take total authority over the pricing conversation from the very first video interaction and position your properties as the absolute number one option in your market.๐Ÿ”ฅ IN THIS EPISODE:โœ… The Face-to-Face Video Blueprint: Mandating initial video calls over phone calls to capture full seller attention and filter out digital distractions.โœ… The 3-Position Pricing Method: Using a single page of market data to eliminate seller bias and guide them into a highly competitive "event price."โœ… The 14-Day Delayed Open House System: Why holding off on open houses for two weeks builds true buyer urgency and produces clean, high-value contracts.โœ… Active Reverse Prospecting Tactics: Mining the backend of your MLS to identify matching buyer agents and pitch them directly before your open house.๐Ÿ”— Quick LinksICON Lead Mastery: https://www.expuniversity.com/lead-masteryTimestamps:0:00 โ€“ The Power of Solo Listings (Securing 103 Listings Without a Team)3:10 โ€“ The True Cost of Overpricing (How Unforgiving Market Data Prepares Sellers)4:42 โ€“ The 3-Position Strategy (Winning the Pricing Battle at the Kitchen Table)8:36 โ€“ The Zoom Video Mandate (Eliminating Phone Distractions to Command Attention)10:43 โ€“ Securing Micro-Commitments (Getting Early Agreement Before Big Decisions)14:02 โ€“ The One-Page Comp Principle (Simplifying Data Visuals for Fast Focus)15:05 โ€“ Using Expired Property Metrics (Learning from the Pricing Mistakes of Competitors)17:21 โ€“ The 14-Day Open House Rule (Engineering a Marketing Event for Massive Urgency)19:46 โ€“ Active Reverse Prospecting Systems (Mining the MLS to Match Buyers Immediately)22:49 โ€“ Analyzing Diverse Listing Frameworks (The Strategic Differences Between Top Sharks)#RealEstateListings #PricingStrategy #OpenHouseSystem #eXpRealty

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