The LAB with Bryon Ellington

140 Deals in 5 Years with Jill & Jessica | The LAB

July 24, 2026ยท32 min
Episode Description from the Publisher

In this unfiltered breakdown, Jill, Agent, eXp Realty, and Jessica, Agent, eXp Realty, reveal why traditional one-appointment closing tactics are dead and what you need to do instead to convert 140+ listings annually using a multi-step consultation system.Jill and Jessica share their exact framework for navigating difficult pricing conversations, managing unrealistic seller expectations, and building a high-converting listing presentation. They break down how leveraging data, market feedback, and soft-pressure communication creates long-term client trust while scaling a high-volume real estate business at eXp Realty.๐Ÿ”ฅ IN THIS EPISODE:โœ… The 2-Step Listing Framework: How to separate the home tour and marketing presentation from the pricing discussion to build seller alignment without high-pressure sales tactics.โœ… Advanced Comp Bracketing: How to cross-compare tax value percentages and higher price band comps to objectively show over-leveraged sellers their actual market value.โœ… The Market Feedback Script: How calling local listing agents of pending and expired properties gives sellers hard facts instead of agent opinions.โœ… Built-In Price Reductions: How to set clear 14-to-30-day review expectations at the time of listing so price adjustment conversations happen seamlessly.Timestamps0:00 โ€“ The 2-Step Listing System (140 Deals in 5 Years)3:26 โ€“ Advanced Comping & Bracketing Techniques ($100k Range Strategy)7:02 โ€“ Managing the First vs. Second Listing Appointment11:41 โ€“ The No-Pressure Listing Agreement Process18:31 โ€“ Analyzing Days on Market & Price Reductions21:00 โ€“ Calling Local Agents for Real-Time Market Data23:53 โ€“ Handling Unrealistic Sellers & Setting 30-Day Evaluation Windows27:55 โ€“ Proactive Communication Scripts for Listing Adjustments#RealEstateListing #PricingStrategy #ListingAgent #eXpRealty

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