Karine Idrissi on Influencer Marketing, Going Viral on TikTok, Taxes as an Entrepreneur & More! - Episode 58

In this episode of The KBD Podcast, Curtis Killen sits down with Karine Idrissi, PR and influencer marketing expert, and co-founder of Sunday Creative. They dive into the ins and outs of influencer marketing and what it really takes to go viral on TikTok. Karine shares her journey in social media, the power of networking, and the challenges of being an entrepreneur, including dealing with taxes. They also discuss how to track ROI in marketing, the value of working with influencers, and some unforgettable diva moments in the industry. Tune in for insights on navigating the world of PR, social media, and entrepreneurship. Listen now on Spotify or Apple Podcasts: Spotify - http://bit.ly/3XJR3fg Apple - http://bit.ly/3YJFy8U Follow The Freemium Podcast: Instagram - https://bit.ly/3wo71QR TikTok - https://bit.ly/3R3p0pq Follow KBD Insurance: YouTube - https://bit.ly/44g0S7D Instagram - https://bit.ly/3XfAM22 LinkedIn - https://bit.ly/3HdHgJe Need home, car, or business insurance? Visit https://kbdinsurance.com/ Timestamps: 0:00 - Intro 2:20 - The TikTok Algorithm 7:40 – Getting Started in Social Media Marketing 14:00 - The Power of Networking in PR 22:50 - Why Karine Sold Her Business 25:25 – Mansplaining in the Workplace 30:34 – Dealing with Taxes as an Entrepreneur 37:45 - ROI in Marketing: Measuring Success 42:40 – Is Influencer Marketing Worth it? 48:30 – Dealing wit