The Journal.

Can Burger King Regain Its Crown?

April 10, 2026·21 min·3-min readinterviewbusiness
Podzilla Summary (3 min)
TLDR
Burger King U.S. and Canada president Tom Curtis is leading a turnaround effort focused on operational simplicity, franchisee collaboration, and reconnecting emotionally with customers through authenticity and small but meaningful product and experience upgrades — all while navigating ris

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Guest

T

Tom Curtis

interview on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Tom CurtisJessica Mendoza

Companies

Burger KingDomino'sRestaurant Brands International

Products & Tools

WhopperHand-breaded chicken sandwich

Topics

BrandingBusiness ModelsEntrepreneurshipLeadershipManagementScalingStartups

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