The Journal.

The Epic Drama at Lululemon

September 25, 2026·20 min·4-min readnarrativebusiness
Podzilla Summary (4 min)
TLDR
The podcast episode explores the turbulent battle for control and identity at Lululemon, a company that pioneered the athleisure movement but now faces declining sales, internal strife, and a crisis of direction. Founder Chip Wilson’s public criticism and proxy fight against the company h

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Guest

S

Suzanne Kapner

narrative on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Suzanne KapnerRyan KnutsonChip WilsonHeidi O'NeillCalvin McDonald

Companies

LululemonNikeAdvent InternationalAloeVioreBeyond Yoga

Topics

BrandingBusiness NewsCorporate StrategyEntrepreneurshipLeadershipMergers AcquisitionsStartups

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