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by Jered Williams
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- 4 days ago2h 3m
#173 This Guy Made Me 850k In 12 Months (here's how)
On this episode of the Jared Williams Show, sales trainer Doug Wyatt of Synergy Learning Systems joins host Jared Williams to dismantle the sales stigma in trades like plumbing and HVAC, advocating ethical influence over high-pressure tactics through his 7 Foundations of Effective Communication—emphasizing mindset shifts, wordsmithing (e.g., "investment" vs. "fee"), RARE listening, and passionate EKG delivery to boost average tickets from $500 to $3,000+ without discounts. Drawing from his journey scaling companies from $1M to $7M amid recessions via communication mastery, Doug outlines three success pillars (technical, ops/marketing, influence), shares strategies for handling objections (bids, brands, stalls, price) to hit 60-90% close rates, managing "cancer" employees with 30-day plans, and scaling via direct mail frequency over blankets. Jared reveals implementing a fraction of Synergy's training added $1.2M revenue (net +$850K) with one fewer tech at his Alaska firm, concluding that focusing on value-driven communication transforms trades businesses and families ethically, with a free RARE Listening module offered at synergylearningsystems.net/rare.
- 1 weeks ago59 min
#172 What Makes The Perfect Sales Process (4 Things)
On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water softeners. They emphasize why high avg tickets ($1,500+ minimum) are vital for covering $100-150 lead costs, labor, and growth—low tickets erode profits—using real math and examples from past jobs. Shoutouts go to PlumbLineAnswers.org for 24/7 answering and Mammothforplumbers.com for marketing. The episode wraps with a Wahoo Plumbing update: $32K (Mar), ~$80K (Apr), scaling PPC in key zips toward $5M potential with 4 trucks, lean systems, and lessons on avoiding key-man risk.
- 2 weeks ago57 min
#171 The New Marketing Strategy (That Actually Works)
On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.
- 3 weeks ago1h 7m
#170 Million Dollar Tax Hack (For Trades Businesses)
On this episode of the Jered Williams Show, Tim Byrd explains a simple tax trick for plumbers: Create your own warranty company. Charge $400/job, send it there tax-free (up to $2.9M/year), use it for fixes, and watch cash pile up fast—like $600K in yearly becomes $1M+ after 2 years of low claims. Borrow it back anytime (deduct the interest), invest extras, or cash out at just 20% tax. They handle all paperwork. Perfect if you do 240+ jobs/year. Jared crunches numbers for his plumbing biz. Go to Warranty-Re.com.
- Apr 17, 20261h 23m
#169 He Learned This Lesson The Hard Way, So You Don't Have To
On this episode of the Jered Williams Show, Andy shares his entrepreneurial journey from running a successful landscaping business to transitioning into legal insurance sales with LegalShield. Andy emphasizes the power of networking and building genuine relationships as a cost-effective marketing strategy, especially for businesses with limited budgets. He also highlights the benefits of LegalShield for business owners, including legal protection, document review, and debt collection assistance, which can help them make informed decisions, prevent costly mistakes, and protect their companies. Andy's story underscores the importance of adaptability, a service-oriented mindset, and embracing failures as opportunities for growth, ultimately leading to his significant personal and professional success.
- Apr 10, 202657 min
#168 Why We Don't Have Lazy Employees
On this episode of the Jered Williams Show, the discussion is centered around implementing an effective performance pay system for technicians, managers, and customer service representatives (CSRs) in a home services business. The key focus was on aligning employee incentives with the company's goals of driving revenue, using labor and materials efficiently, and providing excellent customer service. The episode covered the importance of analyzing the profit and loss (P&L) statement, structuring commission-based pay for each role, and avoiding "spiffs" in favor of a simple, transparent performance-based compensation model. The goal was to create a win-win situation where employees are motivated to maximize the business's profitability, which in turn allows them to earn higher commissions and bonuses. The insights shared provide a comprehensive framework for home services companies to implement a successful performance pay system that benefits both the employees and the overall financial health of the organization.
- Apr 3, 20261h 0m
#167 The Easiest Way To Increase Profit (Pricing Strategy)
On this episode of the Jered Williams Show, the hosts discuss the easiest ways to increase profit in a plumbing business. The key strategies covered include implementing a margin-based pricing approach, closely tracking labor and material efficiency, and introducing a commission structure to incentivize technicians to sell more comprehensive solutions to customers. The host emphasizes the importance of shifting the technicians' mindset from "not selling something the customer doesn't need" to "providing valuable solutions that the customer wants," which can lead to higher average tickets and improved profitability. The episode also highlights the significance of continuously reviewing and refining systems, processes, and the company culture to support these new strategies and ensure long-term success.
- Mar 27, 20261h 14m
#166 If You Have A Home Service Business, Watch This
On this episode of the Jered Williams Show, the discussion centered around optimizing the pricing and sales strategies for a plumbing business. Key topics included organizing the price book by areas of the home, considering material costs and customer needs when setting prices, empowering technicians to diagnose issues and propose tailored solutions through a structured sales process, and implementing comprehensive training programs to develop a skilled workforce. The insights highlighted the importance of transparent, fact-based customer interactions, the value of custom task management, and the need to track key performance indicators like revenue, customer satisfaction, and billable efficiency. By adopting these strategies, the company can improve its pricing structure, sales effectiveness, and overall customer satisfaction, ultimately driving sustainable growth and profitability.
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About The Jered Williams Show
Get ready to dive into the business side of plumbing with Jered Williams, Owner of a multimillion dollar plumbing company and The Wealthy Plumber coaching program. Jered, your business guru and podcast host, is on a mission to share his entrepreneurial insights and flip the script on plumber stereotypes. Forget the clichés – he's here to show you how plumbers, or anyone for that matter, can turn their businesses into goldmines. Join us for an insightful and exhilarating journey as Jered spills the beans on why plumbers often undersell themselves and sabotage their success.
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