EP344 - How Brooklinen Is Preparing for Agentic Commerce

EP344 - How Brooklinen Is Preparing for Agentic Commerce Live from NRF Nexus in Colorado Springs, Jason and Scot sit down with Abby Weiss, SVP of Digital & E-Commerce at Brooklinen, to talk digital-first retail, changing discovery, customer experience, and preparing for agentic commerce. Abby shares how Brooklinen is expanding across retail, B2B, and the design trade while keeping customer experience, and "ease, at the center of its strategy. They also explore the changing role of discovery, influencers and affiliates, the blurring lines between awareness and conversion, and how Brooklinen is preparing for agentic commerce through better content, catalog readiness, and cross-team collaboration. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.