The $300 Million Business of You Not Sleeping Well

You know what sucks? My sleep. And I'm not alone. Bloomberg reporter Dina Shanker says that sleep support at supermarkets is now a $300 million business. Now that's mostly supplements and vitamins. Shanker found $89 silk sleep masks, $100 sleep earbuds, and $300 AI-powered scent machines. She even found a $3,000 sleep mattress cover. Yeah, she wasn't talking about the mattress itself. And I keep wondering, is this all new? Or did companies realize that people like me are an untapped market and exploit us? That's my guess. What do you think? The best conversations are two-way streets. I want to hear from you.* Email: james@thedailynote.net* Call or Text: (585) 371-8865* Leave a Voice Memo: thedailynote.net/contactRecent editions:14 big institutions in America all at lowest confidence level in 30 yearsWe’re a nation with fewer dishwashersKids shouldn’t need a permit for a lemonade standLife with size 16 feetThe Last Day of School Is Freedom for Kids and a Puzzle for Parents1 in 5 Teens Are Turning to AI Instead of People When They’re StrugglingYogurtWhy we won’t stop changing clocks anytime soonTrump vs. Time‘No Elon’ Sticker at Costco and What It Says About How We Buy Things NowMichael B. Jordan and a sea of phonesAre We Surrounded by Bad People?The Politicians Never PaySources:https://www.bloomberg.com/news/articles/2026-07-16/do-expensive-sleep-products-actually-help-you-sleep-betterP.S. I tell stories on radio stations and online five days a week. You can find them on Substack, Apple, Spotify, Reddit, YouTube, Instagram, and wherever podcasts are available. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jamesbrowntv.substack.com/subscribe