The Jake Dearden Podcast

Money, Business, Family & Ambition | George Heaton & Michael Heaton | Ep 61

September 11, 2026·1h 35m
Episode Description from the Publisher

George Heaton and Michael Heaton sit down for an honest, unfiltered conversation about building a brand from scratch, dealing with failure, staying hungry, money, success, creativity, training, family and what it really takes to keep pushing.From the early days of selling jeans and Chelsea boots to the evolution of 247, nobody believing in the vision, and why they still don't see a finish line - this is a conversation about business, ambition, friendship and life.New episodes every Tuesday & Friday.00:00 — Intro05:00 — The Art of Making the Perfect Product08:00 — Running a Business From Across the World14:45 — The Pressure of Building Something Together20:30 — The Jeans That Changed Everything23:25 — How Brands Survive Trends26:00 — The Rise of 247 & Activewear37:20 — Why Your Best Ideas Happen Away From Work52:30 — What Does Success Actually Mean?01:03:00 — Money, Failure, Belief & Staying Hungry15% off 247 Represent - Use code: JAKE247https://uk.representclo.com/collectio...BPN supplements - 10% off, Use code:JAKE:https://www.bareperformancenutrition.comWhoop — 1 month free:https://join.whoop.com/gb/en/Jakedearden Hosted on Acast. See acast.com/privacy for more information.

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