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The Jag Show: Podcast Tips, Tricks, and Best Practices: Daily Summaries Delivered
by JAG (Jon Gay)
Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025.After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to the podcasting world.
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- 1 weeks ago4 min
Instagram Live: Does My Podcast Need It?
“You should spend as much time marketing your podcast as you do producing it.” - Matt Cundill, The Sound Off Media CompanyMy colleague Matt, who I’ve anointed The Podcast King of Canada, is one of the smartest people I know in podcasting. When he said those words, though, my heart sank. Producing a high-quality podcast is time consuming. If it’s not your full-time job, and you don’t have a team working on you show, you probably don’t have the same amount of time to market it.Let’s use my podcast, The JAG Show, as an example. It’s a 5 minute, weekly podcast - or at least, it tries to be. I probably spend a good hour or two on production. That includes writing a Substack, recording the audio and video in Riverside, and exporting to Adobe. After my final edits there, I post the audio to Simplecast, which then goes out to Apple, Spotify, Amazon Music, and more. I then post the video to YouTube, LinkedIn, X, Instagram, Facebook, Threads, and maybe another platform or two I’m forgetting.As for that last part, why not just post to YouTube and share that link everywhere? Well, I’m not monetizing this show, and I think each platform’s algorithm favors video native to its own site. Am I 100% sure on that? No. But for me, it’s worth an extra 10 minutes to take that chance.But overall, between client work and life itself, I don’t have multiple hours to spend marketing it every week.How To Podcasts on Instagram LiveNow most podcasts are 30-60 minutes, which exponentially adds time to all of the above. There are two ways to post your podcast “live.”The first is to stream it as you’re recording, which of course leaves no room for errors, or editing. And I’d be remiss if I didn’t share the Internet-Hall-of-Fame worthy clip of Bill O’Reilly’s “We’ll Do It Live!” The second option is to record your podcast, edit it, then use a service like Riverside, StreamYard, OBS Studio, or others, to stream the pre-edited video to YouTube, X, LinkedIn, or now Instagram Live.The Pros of Instagram Live:Because this is a new push from Meta, they will likely prioritize live streams in users’ feeds. So a “live” show may increase your audience, or at least your exposure. And even if someone only stops the scroll for only a few minutes, you’ve made an impression with them. And if they really like your content, you may get them over to your actual podcast feed on YouTube, Apple, or Spotify.Is Instagram Live Worth It?Australian Podcast strategist Laura McRae wrote a great piece on this topic. She raises some thought-provoking questions. Instagram is testing this feature; will it stick around forever? And social media has put such a priority on short form content - is it realistic to expect someone to stay on a single Instagram post for 30, 40 minutes, or more? The platform simply isn’t designed for long-form consumption like YouTube, Apple, or Spotify.Conclusion: Try It Only If You Have the BandwidthIf you have the time, or the staff, to wade into the pool of Instagram Live, go for it. You have nothing to lose by posting and trying to capture listeners in another place. But if you don’t have the resources (most podcasters don’t) - spend your time focused on creating quality content that will resonate with your audience, and get them to share your show. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 3 weeks ago4 min
Your Podcast Can Be a Limited Series
A former coworker of mine had a sign on his door that said “AFDI.” It stood for “Actually Doing It.” (I’ll let you figure out what the F stood for.) The hardest part about starting a podcast is just that - AFDI. It’s easy to get overwhelmed, between finding the right equipment, getting the show online, and figuring out your content. And once you’ve done all that, haven’t you just added one thing to your plate forever?Well, not necessarily.For most of my clients, their podcast is a branding/marketing tool. What if you created a podcast series as an asset to answer YOUR clients’ and potential clients’ frequently asked questions?Limited Series Example:I’ve done several podcast series with financial advisors. And there’s enough content there for us to have done monthly shows since 2019. But maybe you don’t have the time or budget to commit to this indefinitely. What are the 5 most frequently asked questions you get? They could be:What’s this going to cost me to hire you?How do I know if I’ve saved enough for retirement?Should I do a Roth conversion?What do I do when the market drops?How do I leave a legacy for my children and grandchildren?Boom. Five episodes. It’s a finite commitment on your part. And when you get these questions, you can refer clients that respective episode, instead of having the same conversation over and over and over again.VisibilityThis is a great tool for existing clients and leads. But here’s another bonus. If your podcast is optimized for SEO (traditional and AI), through good show notes and transcripts, others may find you. If someone is searching for Roth conversions or legacy planning, your podcast might come up. Now that lead is in your sales funnel. You’ve established credibility and they “know” you on some level because they’ve listened to or watched you.RepurposingOnce you’ve created the content, it can go everywhere. Of course, the podcast will start on Apple, Spotify, and YouTube (even if audio only). But you can embed the content on your website. You can make social media shorts and reels from the content and put them on all of your channels. All of this will drive discovery.A Limited, Feasible TaskWe are all busy. If the idea of doing a podcast every week, or every month, is daunting - this may be the perfect foray into the genre. Map out what you want to do. Execute it. And the evergreen content is the gift that keeps on giving.If this is a project I can help you with in 2027, feel free to reach out.Special Thanks:I should thank my client Jill Mastroianni, estate planning attorney and host of The Death Readiness Podcast, for the idea for today’s post. You can learn more about her here.https://www.deathreadiness.com/Bonus:Two of the smartest people I know in podcasting sat down for a conversation recently. Matt Cundill, who I call the Podcast King of Canada, intereviewed Jay Nachlis, the brilliant researcher at Coleman Insights. They talked about podcasts’ role in battling the loneliness epidemic we are facing. They also covered video, Smart TVs, and various other developments in podcasting and radio. You can check the episode out here:https://www.soundoffpodcast.com/jay-nachlis-coleman Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Oct 12, 20265 min
Your Podcast Is Like Going to The Gym
Your podcast is like going to the gym. Starting takes motivation, but sticking with it takes consistency. A lot of people make a New Year’s resolution to finally launch a show. They come in excited, full of ideas, and ready to build something. But just like the gym in January, that early rush fades fast once people realize the work is harder than they expected.By mid-January, the excitement starts to wear off. By the Super Bowl, the gym has more open machines, and the podcast world has more open space too. Guests are easier to book. Consultants have more availability. The people who stay with it can find a rhythm. But getting past the first wave is only the beginning.Once the early competition disappears, the real challenge begins. Now you have to keep going for yourself. You find your format, your style, and your regular segments. That is like finding your favorite cardio machine. But a strong podcast needs more than the part you enjoy most. Recording may be fun. Editing, planning, writing social posts, and promoting the show may feel like leg day. Still, those pieces matter if you want people to find your work.That leads to pod fading. Life gets busy. Vacation happens. Kids’ sports start. Work gets heavy. Before long, you miss a week, then a month, and maybe longer. Then you start asking whether the podcast is still worth the money and time.The answer can still be yes, if you come back. A break may cost you some downloads or momentum, but it does not erase everything you built. You are not starting from zero. I know that from experience. The Jag Show launched in April 2018 with the goal of being weekly, but over eight years and more than 200 episodes, it has had plenty of gaps. At one point, I took eight months off. More recently, I only released one episode between October 2025 and April 2026.But each time I came back, listeners were glad the show returned. That is the point. A break does not have to become the end. If people liked hearing from you before, they will likely be glad to hear from you again. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Oct 8, 20266 min
How To Use AI in Your Podcast
Navigating AI in Podcast Production: What You Need to KnowDiscover the balance between AI tools and authentic storytelling in your podcast.For a deeper dive, check out this week's article on Substack.In a world where everyone is buzzing about AI, it’s crucial to consider its role in podcast production. AI can streamline certain tasks, but it’s essential to maintain that human touch that elevates a podcast beyond average.The AI Dilemma in PodcastingAI tools are becoming increasingly integrated into the podcasting process, but the decision to use them comes with risks. For for every step—be it creating transcripts, show notes, or even enhancing audio—there’s a trade-off between convenience and quality."AI creates average content and does not have the human touch. A successful podcast has to be above average and have that actual emotional human connection."This highlights the importance of remaining vigilant about the quality of content generated or edited by AI.Best Practices for AI UtilizationJag outlines several practical applications of AI:Transcripts: While AI can automate transcription, it often misinterprets words, which can lead to significant misunderstandings. Always proofread AI-generated transcripts carefully.Show Notes: AI can assist in drafting show notes, but they must be tailored to sound human-like to avoid penalties from search engines.Content Ideas: AI can help overcome writer's block by suggesting topics based on trending discussions in your niche.NEVER, EVER allow AI to write scripts or voice your podcast. Authenticity is key in maintaining a connection with your audience."The beauty of podcasting is the personality that comes through. A machine will never be able to replicate that."Enhancing Audio: Tread CarefullyAI tools that enhance audio quality can be helpful, especially when dealing with poor recordings. Yet, over-reliance on these tools can lead to unnatural edits and distorted sounds. Jag advises careful adjustments to ensure the final product maintains its integrity and authenticity.Final ThoughtsAs you consider integrating AI into your podcasting workflow, reflect on what truly resonates with your audience. The heart of podcasting lies in genuine connection and storytelling. If you know someone looking to start a podcast, Jag encourages you to reach out! Planning for podcasting in 2027 starts now.For more insights and tips, check out www.jagpodcastproductions.com. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Sep 15, 20265 min
Podcast Movement 5 Minute Preview
I'm headed to New York this Thursday and Friday for the 2026 version of Podcast Movement.Today, I'm breaking down how the conference has evolved and changed, with separate events for the big industry players and independent creators.And I'm highlighting some of the panels I'm excited to see - from keynotes about stats and "WTF is a podcast" to breakout sessions on everything from community building to thumbnails.More:https://podcastmovement.com/Going to be at Podcast Movement this week? Find me in their SwapCard app! Just search for Jon Gay. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Aug 25, 202643 min
How Jeff and Tim Kurkjian Built Their Podcast, Is This A Great Game or What?
Most podcasts chase downloads. Jeff Kurkjian built something better - a show people actually return to because it feels personal, consistent, and worth their time. If you're trying to grow a podcast, monetize one, or turn short-form clips into real audience loyalty, this conversation pulls back the curtain. Jag sits down with Jeff Kurkjian, co-host of Is This a Great Game or What with his father, Hall of Fame baseball writer Tim Kurkjian, to unpack how the show evolved from a weekly baseball conversation into a three-episode-a-week brand with a clear identity and a loyal niche. Jeff reveals why the biggest growth driver was not Apple Podcasts or Spotify - it was repeatable, scroll-stopping video, ruthless consistency, and understanding that discovery starts with attention, not audio.You'll discover: Why Jeff and Tim decided they were not just a baseball podcast, but a father-son show that happens to talk baseball How grief, family, and baseball shaped the heart of the show after the loss of Jeff's uncle and the family's ongoing ALS advocacy The shift from one long weekly episode to a Monday-Tuesday-Thursday cadence that changed everything Why YouTube completion rate matters more than vanity download numbers How Jeff approaches clips, hooks, and short-form video so people stop scrolling and start listening What joining the Foul Territory Network changed behind the scenes, from production support to sponsorship opportunities Jeff also shares the tools and workflow he uses to produce the show, including Riverside, Ecamm, Adobe Premiere, Adobe Audition, and a Stream Deck, plus his philosophy on what makes podcast marketing actually work: say something real, make it personal, and give listeners a reason to care beyond the topic itself.This episode is essential listening if you're a podcaster, creator, broadcaster, or brand trying to build something that lasts. The message is simple: don’t build for clicks - build for the people who come back. Intro - The origin story of Is This a Great Game or What? - Why the format changed from weekly to three times a week - Building an audience before expecting revenue - Why podcast discovery starts on social media, not apps - What download numbers do and do not tell you - Why the show works as a father son podcast, not just a baseball podcast - Why personal perspective makes expert content more compelling - “We’re only expert on one thing, ourselves” - Joining the Foul Territory Network - How network support helps with production and promotion - Why sponsorships and brand partnerships take time - Advice for podcasters without a team - Why Riverside, Ecamm, and other tools matter - Editing workflow in Premiere, Audition, and podcast hosting - Why podcasting should still be fun Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Aug 11, 20266 min
8 Podcast Scams to Avoid
Podcast scams are everywhere! In this episode, I break down the biggest red flags podcasters need to watch out for. From sketchy “tech checks” and paid guest spots to fake downloads, review schemes, overpriced equipment deals, and questionable award offers, this isa practical guide to spotting scams before they cost you time, money, or credibility. You’ll also hear why some offers are too good to be true, how scammers use vanity metrics to lure creators in, and what to check before joining a podcast network or paying for promotion. The scams we break down: The Tech Check Appearance fees - given or demanded A feature on a "big" website Fake/Bought downloads and reviews Sponsor Pitches Steeply discounted equipment Podcast "Awards" Podcast Networks Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Aug 7, 20264 min
Stop Reading Your Guest Bios!
Reading your guest’s full bio in the opening seconds is killing your podcast’s first impression. Replace that boring lead-in with a sharper hook that sounds natural, builds curiosity, and gets listeners to keep going.If your episodes start with a wall of credentials, job titles, and dates, this one is for you. I explain why the first 30 seconds matter more than almost anything else on a podcast, especially when Apple and Spotify are showing your newest episode first. You’ll discover: Why reading a guest bio makes you sound scripted How to condense a long bio into a bite-sized intro that actually intrigues people Simple ways to turn bio details into better interview questions How to tease the most interesting parts of a guest’s story without giving everything away Why a stronger opening can instantly improve how new listeners perceive your show I uses a real example (mine!) iof a guest bio packed with radio stations, relocations, layoffs, and a business pivot to show exactly how quickly listeners tune out when you over-explain. A much better approcah creates mystery, signals relevance, and keeps the conversation moving.This matters because your opening isn’t just an intro, it’s the moment listeners decide whether your show feels polished or amateur. If you’re onboarding new guests, hosting interviews, or producing a show that needs to hook strangers fast, tightening your opening is one of the easiest upgrades you can make.Perfect for podcasters, interview hosts, and producers who want stronger openings without sounding stiff. If you’ve ever wondered how to introduce a guest without boring your audience to death, this episode gives you the fix. More: https://jagpodcastproductions.com/stop-reading-your-podcast-guest-bios/ Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About The Jag Show: Podcast Tips, Tricks, and Best Practices
Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025.After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to the podcasting world.
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