
A donor wall almost cost them their best donor.At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them."That one sentence is the whole episode.On this week's Intentional Fundraiser Podcast, Recognition That Feels Right Today, I dig into what donors are signaling about recognition now, fresh mission-centered practices you can borrow, and how to handle sensitive naming questions without walking into a landmine.Recognition, done right, isn't a plaque. It's a window into the change a donor made possible.Is your recognition making donors feel important, or connected?Give it a listen, then share it with someone wrestling with their own donor wall.More from Tammy ZonkerAuthor of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater ImpactFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingBook Tammy to Keynote Your Next EventReserve your spot at the upcoming Excellence in Major Gift Fundraising SeminarSubscribe to the Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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