Today’s Gifts, Tomorrow’s Legacy

One question. A lasting legacy. Andrea almost didn't ask it.She was afraid it would muddy her donor's renewal.Her donor, Walter, had given faithfully for eleven years.He was about to renew his major gift. And he kept asking one thing: "Will this program still be here someday?"Andrea realized Walter was already having the legacy conversation. She just hadn't joined it yet.So she asked: "What would you want this program to look like twenty years from now?"That question led to a renewed and increased gift, and a legacy commitment to sustain the program for years to come.On this week's episode of The Intentional Fundraiser, "Today's Gifts, Tomorrow's Legacy," I share:Why integrating planned giving and major gifts matters so much right nowFive signals a donor is ready, plus conversation starters that feel hopeful, not morbidHow to partner with planned giving specialists and donors' advisorsHere's what I'm wonderingWhat's holding you back from raising legacy giving with your major donors?Listen to this episode, then share it with a colleague or board member who cares about your mission's future.More from Tammy ZonkerAuthor of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater ImpactFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingBook Tammy to Keynote Your Next EventReserve your spot at the upcoming Excellence in Major Gift Fundraising SeminarSubscribe to the Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies