Inclusive Major Gifts in Practice

A gala put them on stage. Then ghosted them for good.Three community leaders invited up front, never contacted again. Zero gifts. One hurt feeling that traveled fast.On this week's episode of The Intentional Fundraiser, I tell that story next to a very different one. A major gift officer who spent four months building trust with a community before she ever made an ask.No agenda. No pitch. Just curiosity, and a lot of listening.The result? A yes within a week, and two more families who joined in the following year. In this episode, Inclusive Major Gifts in Practice, I walk through:→ Why inclusive fundraising is now core major gifts strategy, not a side initiative→ The tokenism traps that quietly cost you trust and gifts→ The internal work, representation, language, policy, and power, that makes your outreach believableWhat's one practice you'd like to start, or stop, in how your organization engages diverse donors?Listen to the episode and share it with someone on your team who's ready for this conversation. More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies