Donor Listening That Leads to Action

What if the ask isn't for money? What if it's a question?A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook.I keep hearing versions of that story. Loyal donors who'd give more, and stay longer, if we simply asked them what they see.On this week's episode of The Intentional Fundraiser, I make the case that listening is a fundraising strategy, not a courtesy. We get into how to design listening sessions and donor advisory councils, and the one step almost everyone skips: closing the loop so donors see what changed because they spoke up.When's the last time you asked a major donor, "What are we missing?"Listen to this week's episode, then share it with someone who needs the reminder that donors want to be heard, not just thanked.More from Tammy ZonkerAuthor of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater ImpactFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingBook Tammy to Keynote Your Next EventReserve your spot at the upcoming Excellence in Major Gift Fundraising SeminarSubscribe to the Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies