Give Your Customers a Seat at the Table | Episode 43 with Simon Elliot

In this episode, Matt and Rondo are joined by Simon Elliot to explore Customer Experience Thinking in the context of theInsurgent Mindset. What does it really mean to understand your customer? How close is your organisation to the people it serves? And what changes when customers become part of the process rather than simply the recipients of an experience? The conversation explores customer proximity, human behaviour, co-creation, customer journey mapping and the role of technology in shaping modern experiences. It challenges leaders to look beyond data and efficiency and consider the human needs, behaviours and relationships that sit behind every customer interaction. Connect with Simon Elliot: https://www.instagram.com/si.elliott/https://www.linkedin.com/in/si-elliott/ https://www.youtube.com/@TheCustomerExperienceLabhttps://www.tiktok.com/@customer_experience_lab-- Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com.  Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more.  Have questions or topics you’d like us to cover in a future episode? Email us at theinsurgentmindset@gmail.com.  This podcast is hosted by Matt Tice & Rondo MosesProduced by Faith MoavenzadehOriginal Music by Caius Tice