The Human Side of Money

155: The Path of Least Regret: A Better Way to Make Decisions Under Uncertainty

April 2, 2026·1h 17m
Episode Description from the Publisher

Most financial decisions aren’t math problems. They’re emotional.  In this episode, Brendan Frazier sits down with Parul Somani to break down why traditional decision-making frameworks fail when uncertainty is high and emotions are involved.  Parul shares her personal story of navigating a cancer diagnosis just days after giving birth and how that experience forced her to rethink how decisions are made. Instead of relying only on data and logic, she introduces the “Path of Least Regret” framework, a practical approach to making decisions when outcomes are unknown.  If you work with clients facing big life decisions, this conversation will help you guide them more effectively.  You’ll learn how to:  Move clients from certainty-seeking to clarity  Use emotions as signals instead of distractions  Help clients define what truly matters  Reduce decision paralysis and second-guessing  Coach clients through uncertainty with confidence  Subscribe to the Wired Advisor newsletter packed with behavioral-backed resources to help you grow your business → Click Here Connect With Brendan: RFG Advisory LinkedIn: Brendan Frazier

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