152: The 4-Step Playbook to Retain Your Clients During a Firm Transition

When you’re thinking about making a move to a new firm, there’s always a lingering question:  “Will my clients come with me?”  You think they will, but there’s no way to know for sure.  In this episode, Brendan Frazier shares a practical four step framework to help Financial Advisors confidently communicate a firm transition while maximizing client retention.  You’ll Learn:  Why client attrition is as much emotional as it is financial  How to communicate a firm transition so clients are retained and trust is protected  The 5C Framework for communicating a firm transition with confidence  Additional Resources & Links:   Downloadable PDF: The 5C Framework  Learn More About RFG: www.rfgadvisory.com