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by Michael Russell
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- Today36 min
This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82
Most people assume you need outside investors, a big budget, or a prime location to build a profitable hospitality brand. This episode proves otherwise. In this episode, you'll learn exactly how one builder went from working as a contractor to owning a luxury micro resort that nets over half a million dollars a year, with no syndication, no partners, and no fancy market. A builder and founder who bootstrapped a five-cabin luxury brand from $90,000 out of pocket joins the show to break down ...
- 1 weeks ago35 min
Stop Deferring Your Joy: How High-Performing Leaders Stay Sharp Without Burning Out | Mike Messeroff E81
You hit your targets. You built the business. So why does it still feel like something's missing? In this episode, you'll discover why deferring your happiness until the next deal, the next promotion, or the next milestone is quietly destroying your leadership, your team culture, and your returns. A personal freedom coach who has spent 30 years in hospitality and now works exclusively with CEOs and top executives joins the show to share the self-leadership framework that changes how high-achi...
- 1 weeks ago43 min
How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80
What if you bought a rundown bed and breakfast on Zillow, moved in the next day, and turned it into Colorado's first luxury treehouse hotel, all without raising a single dollar from outside investors? That's exactly what Ashley LaRocque and her wife did. And six years later, their property is booked through 2027, generating six-figure wedding revenue they never saw coming. A former TV producer who left corporate life to build something from scratch, Ashley shares the unfiltered story of what ...
- 2 weeks ago38 min
The $600K Treehouse Earning $200K a Year | Dustin Feider E79
In this episode, you'll discover how a single ultra-niche lodging unit can outperform a full hotel on cash-on-cash returns and what that signals for boutique investors paying attention. A treehouse designer whose work has been featured in the New York Times, Architectural Digest, and HGTV joins us to break down the real numbers behind experiential lodging. Dustin Fighter has spent two decades building one-of-a-kind suspended structures, and his original pine cone treehouse, 60 feet in the air...
- 3 weeks ago44 min
The Hotel-to-Apartment Strategy That Turned $8.5M Into $18.9M in 19 Months | Ryan Sudeck E78
What if the most overlooked apartment deal in your market is already built, it's just flagged as a hotel? In this episode, you'll discover how a valuation gap between hotels and multifamily creates forced equity of 40 to 50% before you change a single wall, and why most investors completely miss it. A CEO who has completed over 30 hotel-to-apartment conversions across six states joins us to break down the exact strategy his firm has used to generate a 20% annualized return since inception. Ry...
- Apr 14, 202649 min
What a $75M Commercial Investor Wished He Knew Before Opening His First Boutique Hotel | Tyler Cauble E77
Experienced real estate investors make the jump into hospitality every year. Most of them underestimate what they're getting into. In this episode, you'll hear what it actually looks like when a seasoned commercial operator buys his first boutique hotel, and what he'd do differently. A commercial real estate investor who built a $75M portfolio across retail, self-storage, flex space, and adaptive reuse projects shares the unfiltered story of acquiring, renovating, and opening Salt Ranch, a 48...
- Apr 7, 202648 min
An STR operator's $4 million bet on building a boutique hotel in Colombia | Tim Hubbard E76
What does it actually cost to build a boutique hotel from scratch in a foreign country? More than you think, and not just financially. A short-term rental operator running 220+ properties across 40 cities is now three years into building a 20-unit boutique resort in Medellin, Colombia. No bank financing. A licensing process that restarted from zero. And a price tag is climbing toward $4.5 million. Tim Hubbard joins the show to walk through every layer of this project with total transparency. ...
- Mar 31, 20261h 8m
Under $1.5M in Revenue? You Don't Own a Business, You Own a Job | Greg Emmert E75
Most people who buy their first hospitality property don't realize they just bought themselves a 90-hour-a-week job. The difference between owning a business and being trapped inside one comes down to a single number most investors never bother to calculate before they sign. In this episode, you'll learn the exact revenue threshold your property needs to hit before you can hire real staff, implement real systems, and actually step away from day-to-day operations. A 26-year campground owner an...
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About The Hotel Investor Playbook
Welcome to The Hotel Investor Playbook, hosted by real estate investor and hospitality operator Michael Russell. Michael is the co-founder of Malama Capital and Howzit Hostels, and has built a personal real estate portfolio exceeding $20 million.With an operator-first mindset, Michael brings a practical perspective to hotel investing. On the show, he breaks down what it actually takes to scale from short-term rentals into boutique hotels, covering deal sourcing, operations, capital strategy, and risk.Each week, Michael shares real lessons from the field as he builds toward a $400 million real estate business, giving listeners an honest look at the decisions, challenges, and strategies behind the growth. Subscribe and follow along as he documents the journey in real time.
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