The Game with Alex Hormozi

The Two Changes That Grew This Business 44% in One Year | Ep 966

April 30, 2026·24 mininterviewbusiness
AI Summary (6-min read)
TLDR
Luis Lora runs Optimum Works, a railing company generating $2.5 million in annual revenue, but 81% of customers come from Google Ads, creating a dangerous dependency. After identifying flawed attribution and low conversion rates, Alex Hormozi advised focusing on high-margin custom railing

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Guest

L

Luis Lora

interview on The Game with Alex Hormozi

Mentions

Books, people, and resources mentioned in this episode.

People

Luis LoraAlex Hormozi

Companies

Optimum Works

Products & Tools

Shopify FinancingKlarna

Topics

Business ModelsDigital MarketingE CommerceEntrepreneurshipSalesScalingStartups

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