The Game with Alex Hormozi
The Two Changes That Grew This Business 44% in One Year | Ep 966
April 30, 2026·24 mininterviewbusiness
AI Summary (6-min read)
TLDR
Luis Lora runs Optimum Works, a railing company generating $2.5 million in annual revenue, but 81% of customers come from Google Ads, creating a dangerous dependency. After identifying flawed attribution and low conversion rates, Alex Hormozi advised focusing on high-margin custom railing
Luis Lora runs Optimum Works, a railing company generating $2.5 million in annual revenue, but 81% of customers come from Google Ads, creating a dangerous dependency. After identifying flawed attribution and low conversion rates, Alex Hormozi advised focusing on high-margin custom railing
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Guest
L
Luis Lora
interview on The Game with Alex Hormozi
Mentions
Books, people, and resources mentioned in this episode.
People
Luis LoraAlex Hormozi
Companies
Optimum Works
Products & Tools
Shopify FinancingKlarna
Topics
Business ModelsDigital MarketingE CommerceEntrepreneurshipSalesScalingStartups
Listen to This Episode
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