How do you announce a live service game in 2026? Plus, Nex Playground's global expansion
We have had lots of news this week. Including the story we broke yesterday around Xbox’s new leadership hires (featuring TGB regular Matthew Ball). Meanwhile, Embracer is being split in two. Indigo Pearl is merging with Fortyseven Communications. Sony isn’t releasing all of its games on PC anymore. The US market keeps growing… It’s all going on.Joining us on the Show, we have three interviews for you. We chat with Nex Playground CEO David Lee, the head of EA’s Capital Games studio Erik Larsen. Plus, we ask PR veteran Chase Colasonno the big question: how do you announce a live service game in 2026?Enjoy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe
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