The Game Business Show

Five things we’ve learned about Japan’s games industry, plus how GTA 6 influenced Valor Mortis’ $40 price point

September 17, 2026·54 min
Episode Description from the Publisher

This week, we're joined by Japanese video game industry expert Dr Serkan Toto, and we talk about the state of the Japanese video game industry, the dominance of Nintendo, impact of China, the rise of PC and lots more.We then welcome Lyrical Games' Blake Rochkind to discuss the $40 price point of Valor Mortis, and why the publisher felt they had to go low during a hyper competitive moment for the video game industry. We also talk broadly about the rise of AA (or rather III) video games.Plus, Nex Playground secures more funding, and more! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

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