203. Marcelo SanMartin. A Pragmatic Approach For AI.

Everyone is talking about AI, but buying the latest tools isn't the same as transforming a business. So what does digital transformation actually look like in the age of AI? Where should leaders start, what mistakes should they avoid, and what will separate the companies that thrive from the ones that get left behind?To help us answer those questions, I'm joined by Marcelo SanMartin, a technology and business transformation executive who's spent his career helping organizations navigate major shifts. We dive into what AI means beyond the hype, how it's reshaping strategy, leadership, and the workforce, and what practical steps CEOs can take today to create real business value.