The Futur with Chris Do

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

March 11, 2026·18 min·4-min readconversationalbusiness
Podzilla Summary (4 min)
TLDR
Many entrepreneurs avoid building a personal brand because they fear becoming indispensable to their business. Chris Do and Jodie Cook dismantle this myth, arguing that a strong personal brand doesn’t make a business dependent on the founder — in fact, it can be a powerful tool for scalin

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Guest

J

Jodie Cook

conversational on The Futur with Chris Do

Mentions

Books, people, and resources mentioned in this episode.

People

Chris DoJodie CookSteve JobsJodie CookSeth Godin

Companies

JC Social MediaBlind

Topics

Business ModelsEntrepreneurshipLeadershipManagementScaling

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