The idea is to turn away from highly stimulative drinks during the day, and the alcohol that follows at the end of the day, and turn instead to beverages formulated to provide clarity, focus and energy throughout the day. This leads us to ask: Can beverages be formulated to optimize the body’s daily functions? The 1422nd edition of the Food Chain Radio Podcast with Michael Olson hosts Autumn Shelton, Formulator and CEO of the start-up functional drink company TruBond. Topics include the growing trend of functional foods; the functions targeted in the formulating of TruBond drinks; and the process of taking TruBond from concept, to packaged product, to the marketplace.
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