NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us. Learn more about your ad choices. Visit megaphone.fm/adchoices
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from The Fold
What is marketing transformation – and why is it suddenly everywhere?
Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold
Australia continues to lead the world in responding to big tech. How about us?
Where are the Audiences? For the first time in two years, we have the answer
Get summaries like this every morning.
Free AI-powered recaps of The Fold and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.