What is marketing transformation – and why is it suddenly everywhere?

Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa. Marketing transformation is fast becoming the buzz word of 2026. We’ve reached the point where audiences are increasingly fragmented and expecting more relevant marketing messages. Marketers need to harness data, as well as technology to deliver on the experiences customers expect and the business outcomes their leadership expect. But today, marketing teams are not built on operating models and workflows that can meet these demands. Omnicom Media NZ & PHD are actively speaking to clients about our collective view of the future, and what we need to have in place both as agency partner and brand marketing team to enable us to continue to grow in that landscape. In this conversation, we unpack what that view of the future is, and the key enablers for both brands and agencies. Submit your questions for the final mailbag episode ⁠here⁠ before 5pm on Wed 16 September. Learn more about your ad choices. Visit megaphone.fm/adchoices