The Fitness Business Podcast with Erin Dimond and Jordan Dugger

EP | 767 - Why "Freedom" Is a Myth … Until You Reach This ONE Number (How I Retired at 37)

August 13, 2026·17 min
Episode Description from the Publisher

Last Tuesday I spent five hours getting my daughter a passport. Five hours. Flew to Chicago. Stayed overnight. Sat in the passport office at 9:15 in the morning. And before that, four hours pulling documents together, finding out our printer was broke, and driving to go buy a printer. Who even uses printers. And that was the single best proof I've ever had that any of this actually worked. Not a revenue screenshot. Not the exit. A boring Tuesday I got to waste on purpose. We built and sold this thing. 4,600 plus coaches through IFCA. This is legitimately my last week inside the company. And I spent about eight years chasing a word I couldn't have defined for you if you'd asked me. That word is freedom. In this episode I'm going to give you the four bosses you answer to on the way to freedom, and then I'm going to put my actual numbers on the table and try to break them in front of you.   Time Stamps:   (1:08) Getting A Passport of Marlee (2:35) Arriving At Freedom (6:54) Boss #3 (9:45) Boss #4 Is You (12:00) The Freedom Formula ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

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