Ep. 3: Lifting More Than Weights -Blake Taylor on Purpose, People & Performance

In this episode, Blake Taylor, owner of North Idaho Athletic Club in Moscow, Idaho, shares his journey from discovering strongman to evolving as both an athlete and a business owner. He opens up about what it’s really like to run a gym, the challenges and rewards that come with it, and why he believes it was his true calling. Blake dives into how they’ve successfully implemented group-based strongman training proving that even a traditionally individual sport can thrive in a team environment. At the core of it all, this conversation highlights the power of community, and how building something bigger than yourself can be the most rewarding part of the journey.