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by Dixie Maria Carlton Brad Hauck
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & MarketingTurn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.Bra
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Talk To Us Directly How much should you charge for your expertise, and what makes an audience willing to pay more? In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage. They also cover keynote versus workshop ...
Talk To Us Directly Your book is finished... now what? Most authors treat publishing as the finish line, but it's actually the starting gun. In this episode, Brad Hauck and Dixie Carlton unpack why a book alone rarely builds a business, and what you need to plan before you write a single word to make your book work for you long after launch. In this episode, you'll discover: Why most authors write what the world "needs" — and why that's a costly mistakeHow to define the real purpose of your b...
Talk To Us Directly Brad and Dixie unpack what it really takes to quit your job and become a professional speaker. Wanting the stage is one thing. Building a business that pays is another. They cover the hidden costs, uneven income, pressure to keep getting booked, and why most speakers need more than keynote fees. The real question is not whether you want to speak. It is whether you have proven demand, a repeatable sales process and multiple ways to earn from your expe The Expert’s Journey ...
Talk To Us Directly This episode challenges the belief that authority comes from posting more, arguing that “content” fills feeds while “contribution” changes how people think and act. Dixie and Brad discuss the exhaustion of constant posting, declining engagement, shifting algorithms, and growing audience fatigue with AI-generated “slop,” noting that many popular influencers lack depth and don’t practice what they preach. The Expert’s Journey podcast is dedicated to empowering...
Talk To Us Directly Most expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. In this episode, Brad Hauck explains how treating YouTube as a search engine rather than a social feed helps expert speakers and authors build a content library that attracts ideal prospects, builds trust, and drives book sales, courses, and mentoring for years. You'll learn how YouTube's algorithm rewards watch time over virality, why nich...
Talk To Us Directly Why Fake Experts Win Online (and How Real Pros Can Compete Ethically) In this episode of The Expert’s Journey, Brad and Dixie explore why fake experts often draw bigger online audiences than genuine professionals, arguing that confidence, certainty, and strong marketing frequently outperform real experience. They discuss how gurus hide incompetence through short-form content, teams, ghostwriting, and AI, and how audiences confuse absolutes and simplicity with experti...
Talk To Us Directly This episode explores whether conferences will increasingly value workshops over traditional keynotes as audiences seek outcomes, not just inspiration, in a world where AI and online content make ideas cheap and abundant. Brad and Dixie discuss shifting attendee expectations, the emerging “key shop” format that blends presentation with real-time action, and how event design (session length, number of speakers, stages, and virtual vs. physical delivery) affects learni...
Talk To Us Directly This episode of Expert’s Journey explores the “expertise trap,” arguing that many experts don’t need better marketing so much as better translation of their knowledge into clear, simple value for beginners. Brad and Dixie discuss how jargon, frameworks, and the “curse of knowledge” can widen the gap between what experts want to explain and what audiences need to hear, causing confusion, lost sales, and even bad reviews when expectations aren’t set clearly. They...
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & MarketingTurn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.Bra
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