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The Expert's Journey: Helping Speakers & Authors Succeed!: Daily Summaries Delivered
by Dixie Maria Carlton Brad Hauck
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & MarketingTurn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.Bra
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- 4 days ago28 min
Relationships Before Revenue with Speaking Legend, Lindsay Adams OAM
Talk To Us Directly What does it really take to build a successful speaking career that lasts? In this episode, Brad and Dixie interview Lindsay Adams OAM, “The Relationships Guy”, who shares the lessons he’s learned across more than 25 years as a professional speaker, author, consultant and industry leader. Lindsay reveals why relationships win more business than speaking talent alone, when speaking for free can lead to valuable paid work, and why very few speakers can survive on keynotes al...
- 1 weeks ago20 min
The Expert Business Ladder: Steps to Success
Talk To Us Directly Your book shouldn’t be the end product. It should be the first step in your expert business. In this episode, Brad and Dixie explain how to build a clear path from reader to subscriber, buyer, client and advocate. Discover how to identify missing steps, create stronger calls to action and give readers an obvious reason to keep engaging with you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. ...
- 2 weeks ago19 min
#72 Ep7. From Keynote to Workshop to Program
Talk To Us Directly Your book can become much more than a single keynote. In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can turn one powerful idea into a keynote, an interactive workshop and a longer-term coaching, advisory or training program. Discover how to create a clear progression of offers without trying to squeeze everything into one presentation. You’ll learn how to use your book as the foundation for a connected business ecosystem that take...
- 3 weeks ago16 min
#71 Ep6. How to Build a Signature Framework People Remember
Talk To Us Directly Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong signature framework takes what you know and gives it a clear structure, helping your audience move from confusion to action. In this episode of The Expert’s Journey, we explore what makes a signature framework useful, memorable and commercially valuable. We’ll look at how the right framework can become more than a diagram in your book, forming ...
- Aug 19, 202619 min
Your Lead Magnet Isn't Your Funnel
Talk To Us Directly In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may attract subscribers, but it won’t grow your business unless it connects clearly to your book, core message and the problem your audience wants to solve. Discover how to create a lead magnet that helps people understand, decide, diagnose or take action, then build an email follow-up journey that earns trust and leads naturally towards a ...
- Aug 13, 202622 min
What Conference Organisers Really Want
Talk To Us Directly Having a published book can build authority, but it won’t automatically get you booked to speak. Event organisers aren’t looking for authors who want to promote their books. They want speakers who understand their audience, solve a relevant problem and deliver clear, memorable value. In this episode of The Expert’s Journey, Brad and Dixie explore how to position yourself as an expert with a message people need to hear. Discover how to develop a distinct speaking angle, cre...
- Aug 5, 202622 min
How to Make Yourself Easy to Book to Speak
Talk To Us Directly Most speakers lose bookings not because they're unqualified — but because event planners can't figure out how to hire them. In this episode, Brad Hauck and Dixie walk through the complete path from discovery to contract: how to breadcrumb speaking cues through your book, build a frictionless speaker website, and reduce the hesitation that stops buyers from pulling the trigger. You'll learn how to set up a dedicated booking page, what to audit on your third-part...
- Jul 29, 202620 min
What Should You Charge As An Expert
Talk To Us Directly How much should you charge for your expertise, and what makes an audience willing to pay more? In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage. They also cover keynote versus workshop ...
About The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & MarketingTurn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.Bra
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