EE509: Mentor Moment: Dan Murray-Serter - Turn Your Customers Into Your Best Marketing

What if your best marketing strategy wasn't paid ads, but the stories your customers tell? In this Mentor Moment, Dan Murray-Serter, co-founder of Heights, explains how authentic customer advocacy became one of the company's biggest growth drivers. From Stephen Fry becoming Heights' very first paying customer to building campaigns around genuine customer experiences rather than celebrity endorsements, Dan shares why trust always outperforms hype. If you're building a brand, marketing a product, or wondering how to stand out in a crowded market, this episode is packed with practical lessons on storytelling, credibility, and creating marketing that people actually believe. 🎧 Enjoyed this Mentor Moment? Listen back to the full conversation with Dan Murray-Serter in Episode 456 of The Entrepreneur Experiment, where he dives deeper into scaling Heights, raising investment, building one of Europe's fastest-growing health brands, and the lessons he's learned along the way. Follow and subscribe to The Entrepreneur Experiment for a new Mentor Moment every week, plus full conversations with world-class founders, creators and leaders. *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26  Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment